""Get your nasal appraisal." This was one of several messages used to encourage voluntary COVID-19 testing on campus as the university phased out costly manned testing centers. The campaign was designed to get students, staff, and faculty to embrace a routine of using home antigen tests for COVID-19 when they feel symptomatic and before and after travel and gatherings. The goal was to help people manage COVID-19 exposure and positive test results and instill personal responsibility to reduce virus positivity rates not only on campus but within the larger UCI community and families.
The tangible impact was that we see an uptick in picking up antigen tests for precautionary testing."
From the Judges
We liked the creativity and focus on the campus community. An easily replicable campaign that refreshed an important message. It also did a good job of utilizing existing resources.
