Following a few years of using digital and flipbook materials for recruitment due to more limited resources because of the pandemic, Samford University’s creative and marketing teams re-envisioned the recruitment materials for Cumberland School of Law. The project included a new viewbook and complementary materials, such as a smaller companion piece for the viewbook and a packet for admitted students. The new materials encourage finding your purpose, or your “why,” when considering where you choose to attend law school. Beginning with a poised letter from the new law school dean, the viewbook includes inspiring content and testimonials of pursuing your “why” at Cumberland School of Law throughout, while also featuring a new design with fresh photography. The new content and photography, displayed in a beautifully designed book, really speaks to the heart of the university and its law school—an inviting community that nourishes and cultivates a student’s “why” so that they may find a meaningful career that elevates the lives of others.
From the Judges
A breath of fresh air found in the generous but intentional whitespace, combined with minimalism, makes this overall design very effective. Strong photography, light touches of rules and line weights gives this publication a coffee table art book feel. Excellent job on the creative!
