With a new brand for a newly merged and expanded university, the University of Texas at Tyler needed to quickly relaunch its recruitment publications and admit package for the fall 2022 cycle. The creativity and strategy behind this effort resulted in an all-time high first-time first-year class and continued enrollment strength for the university. The theme, "Discover Your Future," and distinctive visuals have been carried through into a comprehensive multichannel marketing campaign for the university for the upcoming cycle as well.
From the Judges
This entry showed a successful strategy for retooling outreach to multiple audiences after a merger. Excellent outcomes for first-in-college students. We appreciated the consistent branding and the high-quality photography.
