For our annual JMU Giving Day, we create pieces of content to gain attention and promote engagement. In 2022, we created a video featuring a story that our mascot, Duke Dog, went missing. In the video, the campus community teamed up to find him and figure out why he was gone. It turned out that Duke Dog just wanted to get everyone together for JMU Giving Day. The video involved many groups on campus, from athletics and student affairs to the president.
From the Judges
The judges found this video to be humorous, which isn't easy to do. The production level of this video remained high despite having students, staff, and faculty serve as the actors and actresses.
