From the Nominator

"The 90 Seconds video series takes viewers behind the scenes of Stanford Medicine’s most engaging and popular news stories to meet the people who are impacting the future of science and medicine. The series has gone inside our laboratories and clinical settings to meet the researchers in the middle of their critical work, showcasing what it is that is uniquely Stanford Medicine. The series aims to break down complex information about recent discoveries for lay audiences, proving their relevance and importance to everyday life. The series’ host Lisa Kim is an Emmy Award-winning journalist who has covered stories on the national and local level, and she has brought a curiosity and excitement that has made the series an audience favorite.  

In this episode of 90 Seconds, Lisa shows how a Stanford-developed glove is proving to be a game changer for people living with Parkinson’s disease, especially those who only have two options for treatment: heavy medication or highly invasive brain surgery. Our office of communications team wrote two articles describing the breakthrough glove, but we knew the impact of seeing the treatment in action. We followed along as the researcher demonstrated the technology on a patient with Parkinson’s who is already seeing positive results. The footage shows the patient before treatment where she is stiff and having difficulty moving because of tremors, and then after the treatment, where she’s immediately able to move smoothly, with control."

From the Judges

The judges were impressed by the solid budget to viewership/reach ratio, demonstrating a strategic and effective allocation of resources. The publication's inspiring message and focus on medical advancement resonated with the audience, creating a strong impact and fostering a sense of inspiration. The judges recognized the ability to deliver a compelling narrative while maximizing the impact of their budget.