"The Harn Museum of Art at the University of Florida is more than a museum. It’s a classroom, a laboratory, and a communal gathering space—an active and exciting place that not only invites personal discovery but encourages engagement from everyone who visits.
The Harn, in partnership with Parisleaf, approached this rebrand, wanting to convey those ideals into a core brand that would be seen throughout the museum, UF campus, community, and more.
Additionally, it needed to be a brand that worked well with its capital campaign brand, “The Harn: Expanding.”"
From the Judges
This is very slick. Everything works very cohesively. This is a really good-looking brand. It it unique and compelling, while at the same time being reflective of the university and its brand elements/voice. It was a well-developed process and great execution. It feels like you took inspiration from other museums and made it your own.
