"As a thank you to the many colleagues who made the "With Illinois" campaign so successful, we held a Thank You Barbecue at Memorial Stadium. Gifted to each individual was a custom hot barbecue sauce made by a local hot sauce company and a matching koozie.
The sauce label plays between a cheeky barbecue-themed design and the "With Illinois" campaign branding. The main graphic element is representative of a plate with a fork and knife. Ingredients of the sauce, as well as ingredients to a successful campaign, reinforce the balance between the Thank You Barbecue and the campaign close. The subtle pattern of the University of Illinois icons is the final touch to connect the concept of barbecue joint meets campaign branding."
From the Judges
This was an unexpected but fun, memorable, and unique gift for an employee recognition event to celebrate the successful conclusion of a campaign. The labels and wrapping paper are high quality—nicely designed and created with attention to detail that is noticeable and ties in well with the branding of the campaign. The gifts also fit the type of event (a staff BBQ/picnic) and, along with the koozies, are functional items that people will use and enjoy sharing with friends and family.
