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Ithaca College Brand Strategy and Platform

Ithaca College Brand Strategy and Platform

Year: 2023
Award Level: Silver
Award Winner(s): Ithaca College
Award: Circle of Excellence
Category: Marketing | Branding Programs | Branding (Institution)
See award winning materials(link is external) See award winning materials(link is external)
From the Nominator

"We developed the institution’s first-ever brand strategy and platform, including our positioning, messaging system, and visual language. Our rally cry, “Here, progress never stops,” provides the touchstone for our core brand differentiators: the place of Ithaca and its community; the concept of progress, including the transformation of self and world; and our philosophy of learning, which is based in our founding as a music conservatory and the ideas of theory, practice, and performance.   

We created IC’s branding platform using new messaging and visual systems. These new tools allowed us to develop audience-specific marketing campaigns. Our new undergraduate recruitment marketing campaign, which was used to recruit and yield this year’s fall class, gave us positive results that included an increase of 3 percentage points in our yield rate and exceeded our budgeted enrollment targets.   

Through all channels—website profiles, social posts, video storytelling, targeted emails, and print publications—we introduced a coordinated brand approach celebrating the environment that cultivates ever-evolving progress. Our team showcased these ideas about transformation at Ithaca College, not just through flashy, triumphant stories, but also by including the sometimes messy, surprising, and confusing detours that move our people and programs—and us all—forward."

From the Judges

A strong approach and strategy for upholding the brand combined with extensive research made for a very strong entry for a first-ever brand strategy for the institution. The outcome was cohesive, showed a knowledge of audience, and included strong visuals and messaging.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    • College and University Foundations
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    • Volunteer
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      • Industry Advisory Council
      • Educational Partners Directory
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    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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