"The undergraduate admissions viewbook is an annual project for our team, but this year, we narrowed our audience to seniors in high school. In previous years, the viewbook had to work for all prospective students—but it ultimately provided too much detailed information for students who are not ready to apply.
Our Enrollment Marketing team begins working on this publication in September and the final viewbook is delivered in July. This long process includes collaborative brainstorming with our partners in admissions, seeking out student stories to feature in the publication, photo requests, and the overall design phase.
The publication is filled with JMU's own unique URLs to track how often students dig deeper into stories or topics of interest."
From the Judges
Lots to like here—excellent photography, accessible and quick-to-read copy. The cover, opening spread, and "welcome to the neighborhood" spread all draw readers in. Effective focus on value and affordability. Nice bold headlines and good use of color.
