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Look into the Eye

Look into the Eye

Year: 2023
Award Level: Bronze
Award Winner(s): Florida International University
Award: Circle of Excellence
Category: Design | Publications
See award winning materials(link is external) See award winning materials(link is external)
From the Nominator

"The design and editorial team created a clever, eye-catching, impactful, informative yet very brief piece that makes clear the breadth and depth of hurricane-related research and programming led by the university’s scientists and engineers. The piece highlights ongoing work while progressing toward the announcement of a newly-awarded, multi-university grant that recognizes and builds upon FIU’s strong record within the field.  

The brochure relies on a series of die cuts that draw in the reader with colors and textures. The interior images are arresting for both their content and the manner in which, together, they form a cohesive narrative. The short, carefully crafted text works in tandem with the visuals. It aims to capture, in as few words as possible, the power of the various related projects and initiatives being conducted across the university. Judiciously used figures serve to highlight the dangers posed by tropical windstorms. A QR code on the back leads readers to additional information about the university’s work in the area of environmental resilience.  

The piece has been shared with peers at other universities, media who cover coastal weather, and stakeholders eager to better understand FIU’s impact as an R-1 institution. Response has been universally positive, with FIU researchers using it at conferences and elsewhere to tout their work and invite collaboration across disciplines and with other universities. Many people have commented on the beauty of the piece and complimented it as being easy to understand while remarkably comprehensive for such a small work."

From the Judges

“Look into the Eye” left a lasting impression on the judges with its innovative approach, informative content, and eye-catching visuals. The inclusion of a movie hyperlink added a valuable dimension, providing a helpful understanding of the look and feel. This nomination was truly loved by the reviewers, who appreciated the thoughtfulness and creativity that went into its creation.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • CASE Global Reporting Standards

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    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
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      • Previous Winners
    • CASE District Awards
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    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    • Volunteer
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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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