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Making Waves

Making Waves

Year: 2023
Award Level: Bronze
Award Winner(s): Howard University
Award: Circle of Excellence
Category: Design | Covers
See award winning cover(link is external) See award winning materials(link is external)
From the Nominator

Howard University is the only historically Black college and university (HBCU) with a Division I swimming and diving team. Swimming as a sport is dominated by white athletes. Statistically, African Americans have a higher rate of drowning incidents. But that doesn't mean there aren't elite Black swimmers. 

The Howard team is aware that its role is three-fold: to be good athletes, role models for other aspiring African American swimmers, and reach out to communities where swimming pools and lessons are inaccessible to help reduce drowning among minorities. It is now the lone pipeline of high-caliber competitive Black swimmers who also want to attend an HBCU. We recognized that top Black swimmers are far and few, but they exist, and a cover is the best place to situate a role model for aspiring young Black swimmers. We wanted to show something that is not typically seen on magazine covers, and in this case, a powerhouse Black swimmer racing her way to the finish. 

The reaction from our readers was as we imagined. People said they loved seeing something they never see on the cover and their children in swim lessons now had a new dream to follow because someone who looked like them was achieving it.

From the Judges

Representation matters. The decision to feature a top Black swimming athlete on the cover of Howard Magazine immediately draws the reader in. The photograph has a strong centered focal point and has the depth of field and composition that makes you feel you are in the water with the athlete as well. And it should make you feel like you are in the pool, because the photographer was in the pool when shooting this photo! The overlaying text is high contrasting with the photography, the masthead and red cubed brandmark anchor the cover: you know this is a magazine cover from the thoughtful layout. Attention was taken to pull out the color in a minimal but effective way: the colors in the swimmer’s cap are in the title and match the brand in a deft design decision. I am cheering on the swimmer and Howard University for this strong cover: great job!

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
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    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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      • Africa
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    • College and University Foundations
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    • Volunteer
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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    CASE Future Fund

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    See all membership benefits and contact us today! 

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