"Our Leeds School of Arts (LSA) has ambitious growth plans across our undergraduate and international markets. Our brief from the dean was to create a video showing the new £80m home of LSA, which opened during the pandemic, to use in our campaign and across our owned digital channels.
Though the brief was a simple showcase of the facilities, we were determined to come up with a show-stopping idea to build the brand and help us compete with specialist local and national arts institutions. We wanted to show passion, excitement and a sense of belonging, and what better way to do that than showcasing our talented students and alumni.
We began with a new poem from alumni Zodwa Nyoni, a Zimbabwean-born poet and playwright, which Zodwa performs as the main protagonist. Then we created performance ‘stories’ reflecting student experiences and the themes in the poem, used a mix of filming approaches, and edited it into something which is a game changer in our content for the school."
From the Judges
Leeds Beckett University puts forth a high-concept and high-quality video that showcases the full scope of their offerings and facilities. Beginning with a powerful poem written and performed by a student, the video’s smooth, artful transitions take the audience through a series of immaculate classrooms and performance spaces, while also spotlighting individual students and the high level of work they’re able to do at the university. On a tight budget, the video brings high emotion while demonstrating that their arts facilities can compete with specialist arts institutions. Incredible.
