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Royal Icing

Royal Icing

Year: 2023
Award Level: Bronze
Award Winner(s): Brigham Young University
Award: Circle of Excellence
Category: Video | Student Audience (Short)
See award winning video(link is external) See award winning materials(link is external)
From the Nominator

BYU Football is unique because they never wear the exact same uniform twice during the same season, which is something that we like to promote throughout the season. This year we decided to create a unique video to announce a new royal blue helmet with a glossy finish. For the longest time, our videographer wanted to create a high-speed clip of an athlete running through a sheet of glass—we thought it would be an amazing visual that would stand out in social media posts. We pitched the idea to the marketing team, and they loved it. To create the clip, we learned how to make sugar glass and poured four large sheets that we placed on wooden frames so that the athletes could safely run into them. Then we lit the set with very powerful studio lights so we had enough light for the Phantom high-speed camera. The resulting image was exactly what we hoped for. The clip ended up being one of our most popular posts ever due to the engagement it received on social media, and it helped us make a big splash with the uniform reveal.

From the Judges

Brigham Young University’s submission is a striking example of how one incredibly cool shot can elevate a video. The shattered glass effect is a visually dramatic and impressive use of just $500 and a lot of ingenuity by their in-house team. The write-up serves to convey not only the significance of this video to BYU’s football fans but also the videographer’s passion for the project.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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      • Africa
      • Asia-Pacific
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    • College and University Foundations
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    • Volunteer
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      • Educational Partners Directory
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    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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