"This video features an original poem by one of our talented alumni, sharing his story as a Menlo student and the impact our financial aid program had on his life. The video was shown at our live auction event in support of financial aid (500 attendees) and was sent electronically as part of appeals to prospective donors.
We asked the alumnus to draft the poem text inspired by his experience. He was inspired to connect the text to the event theme: creating a sustainable future. Our on-staff videographer filmed all of the footage.
The video was profoundly impactful. When shown at the live event, it brought tears to the eyes of attendees. After the event, it was shared among families and alumni, reaching more than 1,000 views and 9,000 online impressions. From a fundraising perspective, the event raised more than ever before."
From the Judges
Beautiful long take video with high-quality, in-house production and budget. Very unique and impressive. Good online stats, too. Poem was innovative and the delivery was sincere. High marks, especially for an independent school.
