UC Law San Francisco Spring Week 2022
From the Nominator
"University of California College of the Law, San Francisco announced a new approach to reunion year celebrations! The new vision included rescheduling class reunions and moving all reunion festivities to the spring. Spring Week focused on a week-long slate of enhanced and expanded programming, a greater focus on milestone reunion years, and showcasing our phenomenal new campus spaces.
In addition to San Francisco's beautiful spring weather, the shift from fall to spring closely aligned with the end of the academic year and commencement spirit, providing a more symbolic and nostalgic parallel to graduation. And, as opposed to a single event, we offered a week-long series of various engagement opportunities into the campus and the city, and, of course, partying!"
From the Judges
Impressed with the bold strategy to take a risk and gain leadership approval to try something new for the first post-pandemic reunion. Engaging alumni through multiple options instead of the traditional dinner allowed for increased networking and attracted different alumni who might not have participated previously and at a significantly reduced cost.