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UM Today The Magazine

UM Today The Magazine

Year: 2023
Award Level: Silver
Award Winner(s): The University of Manitoba
Award: Circle of Excellence
Category: Magazines | Alumni/General Interest (Printed Once a Year)
See award winning magazine(link is external) See award winning materials(link is external)
From the Nominator

"At the heart of our publication and our institutional brand is the idea of collision—of people, ideas, cultures, passions—within our University of Manitoba community to create positive change. When the pandemic hit, UM Today The Magazine switched from two print issues a year to online-only, leveraging an opportunity to reallocate resources to improving our digital presence and readership. It was also a chance to better align efforts to help chart a new path for digital storytelling for the university. 

While successful, we also recognized a need to continue to engage in a meaningful way with alumni for whom we weren’t yet reaching digitally. As the university’s premier publication, the magazine is a key tool to engage alumni and donors. We therefore launched our first print issue in two years, introducing a new look and approach: an annual collection of our best storytelling, previously published online and re-imagined in hardcopy format. 

We achieved our goals of successfully reinforcing the foundational tenant of the UM brand story (collision)/sharing stories that speak to UM strategic priorities—excellence in research, scholarly and creative works; Indigenous achievement; and community engagement/connecting with our alumni print audience post-pandemic, reengaging with them through rich storytelling and leveraging our print issue to further grow our digital readership and engagement. 

Analytics showed a 32% increase in traffic to our magazine site. The average readership on our stories published in 2022 was roughly 12 minutes, indicating they are reading from start to finish."

From the Judges

The magazine features art that is modern and creative, and the overall design has a nice touch of minimalism. The highly informational inside front cover was effective.

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      • In-Person Events
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      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
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      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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