The University of Montevallo's marketing and communications worked with university advancement to create a video from idea to script to visuals to the final product. We identified and scheduled student-athletes and locations for certain sports throughout the spring/summer. We also had a well-known alum provide the voice-over. The video was finalized over the summer. In August, the video was introduced at athletics' annual Falcon Club luncheon, which has donors in attendance. The video was then used to promote Falcon Victory giving days in September via email, text, and social media.
From the Judges
Impressive display of students and a commanding voice-over characterize this video. A more concise format might make the strong content even more compelling.
