With Gratitude
Year: 2024
Award Level: Silver
Award Winner(s): University of Illinois at Urbana-Champaign
Award: Circle of Excellence
Category: Fundraising | Donor Relations & Stewardship Initiatives
From the Nominator
With Gratitude is an annual stewardship communication that shares the impact of the Illinois Promise scholarship program. This scholarship provides support to in-state students with the highest financial need at the University of Illinois. Each year, we share students’ stories in their own words, and this year’s piece featured a video of an award-winning student essay, “The Beginning,” narrated by the author, with supplementary written testimony from other award winners. The completed piece was shared by email and mail to all lifetime donors to the program.
From the Judges
Great campaign! We love the "With Gratitude" name. What a powerful video. Excellent use of budget compared to outcomes and smart inclusion of students in the project's production.