The renovated Bell Tower dining concept, unveiled in the fall semester of 2023, has transformed the dining experience at Miami University. Bell Tower offers Miamians a culinary journey unlike any other, especially for those seeking convenient to-go options--including delivery robots, rotating concepts among three ghost kitchens with pick-up lockers, and a mobile-order-only pick-up Starbucks. Emphasizing the technology aspect of Bell Tower, the Finance and Business Services marketing team developed multiple intricate wall graphics to narrate the journey of food to Miami's campus. Through vibrant and detailed illustrations, diners are introduced to the story of food creation, transportation, and delivery. These wall graphics capture farm scenes, iconic Miami campus architecture, delivery trucks and robots, and various food iconography. Overall, the Bell Tower graphics capture the essence of the modern dining experience at Miami University, emphasizing technology, convenience, and the diverse range of food options available to students and faculty.
From the Judges
The illustrations are fantastic, offering captivating storytelling elements across the walls. Serving as a subtle yet effective backdrop, they skillfully incorporated campus landmarks, creating a space that resonates with students. The minimal color palette and consistent line art ensure that the visuals will age well, contributing to the contemporary feel of the campus dining space.
