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Lives of Consequence

Lives of Consequence

Year: 2024
Award Level: Bronze
Award Winner(s): Hobart & William Smith Colleges
Award: Circle of Excellence
Category: Video | Student Audience (Long)
See award winning video(link is external)
From the Nominator

Hobart and William Smith’s (HWS's) mission is to prepare students to lead lives of consequence. A liberal arts and sciences institution, HWS is known for consistently and successfully preparing students for meaningful lives and fulfilling careers through an outcomes-based focus on their futures. To authentically convey this message, we produced a video showcasing six students and their HWS experiences. Through their own words, the impact of an HWS education was expressed and our mission statement was defined. The video emphasizes that all HWS students have the opportunity to participate in life-altering experiences, and the path to a life of consequence is truly unique. With a goal of impacting first-year enrollment, we played this video during the welcoming remarks at each admitted student day in spring 2023. Fifty-four percent of attendees at our admitted student days enrolled at HWS for fall 2023, and our overall yield rate increased by three percentage points compared to the previous year. We also began showing the video during information sessions, junior visit days, and open houses for prospective students.

From the Judges

We offer our congratulations to the Hobart and William Smith team behind this purposeful video. The video was authentic, allowing students to articulate their relationship to the college and its mission in their own way. The video delivered something for everyone. Production quality was high, and fabulous b-roll!

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
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    • CASE Multi-Cultural Network

    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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      • Become a Host Institution
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    Career Central

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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