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Majestic Tree Week

Majestic Tree Week

Year: 2024
Award Level: Bronze
Award Winner(s): Linfield University
Award: Circle of Excellence
Category: Engagement | Student Engagement
See award winning materials(link is external) See award winning materials(link is external)
From the Nominator

Linfield’s symbol is the oak, and our beautiful campus has more than 2,600 trees, including towering giant sequoias, sprawling cedars of Lebanon, and blossoming Yoshino cherries, as well as the Oregon white oaks that ring our commencement green. Led by Environmental Studies Professor Bill Fleeger and Media and Public Relations Manager Kelly Williams Brown, a team of six students put on the first-ever Majestic Tree Week, an NCAA-style bracket competition to crown the finest tree of them all. Their work included building a website; researching and analyzing each individual tree, including height, weight, board feet, unique characteristics, and more; compiling endorsements for the 16 contenders from student groups, professors, and even the dining hall; a social media campaign that garnered hundreds of votes per day; a Majestic Tree Tour held during homecoming weekend; upcycled and reusable signage; a tree debate between professors; a podcast; a river-rock-painting event; students endorsing their favorite trees with colorful rocks; and community and media outreach. The campaign was so successful that we are expanding next year: Our core team will be the Environmental Advocacy and Communications class, but multiple professors across the College of Arts and Sciences will be including tree-related assignments and work in their fall curriculum, leading to biology students assisting with data, art students sketching the leaves, and other efforts.

From the Judges

What an original idea, Tree Bracket! Sadly, not every school has tons of trees to replicate this idea. This was inexpensive, engaging, and educational.

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    • Schools
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    • College and University Foundations
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    • Volunteer
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    Educational Partners

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Visit CASE's Career Central to build your team or look for new career opportunities. 

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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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