Marquette University’s three-volume viewbook set—packaged in a “Be The Difference” illustrated canvas tote bag—is designed to engage prospective students and their parents. The set, in a visually bold way, tells how Marquette’s warm, connected community helps students explore their purpose and realize their potential. This primary recruiting tool is presented at campus visits, and the new volume presentation intentionally allows for more than one person to review content simultaneously. The result is a refreshing, more readable, more inviting presentation of content that differentiates Marquette from its peer institutions.
From the Judges
We loved how the single-line illustration is carried within visuals throughout the documents. Additionally, they did a great job of making a block-based layout look modern and fresh. Kudos for the breakdown of cost and applicant numbers. We also liked the photography and bold headlines.
