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More Xavier Brand Refresh

More Xavier Brand Refresh

Year: 2024
Award Level: Silver
Award Winner(s): Xavier University
Award: Circle of Excellence
Category: Marketing | Branding Programs | Branding (Institution)
See award winning materials(link is external) See award winning materials(link is external)
From the Nominator

In 2021, Xavier University stood at a crossroads. The university’s longest-tenured president, Michael Graham, S.J., retired after spending the past 20 years in his role. Xavier’s board of trustees named Dr. Colleen Hanycz as his successor, making President Hanycz the first female, non-Jesuit president in Xavier’s 190+ year history. President Hanycz inherited a university emerging from the COVID-19 pandemic amidst a rapidly changing higher education landscape. With rising costs, stagnate enrollment, and a comparatively small endowment, it became apparent that Xavier needed a new direction – a new vision to connect and uplift its entire campus community. Shortly after arriving, President Hanycz led Xavier through a 14-month strategic plan development process, resulting in the creation of a seven-year plan: Xavier 200: The Greater. The Better. The More. The strategic plan included plans for a bold, new Xavier – one poised to propel the university into its 200th anniversary. Headed into 2023, Xavier faced the daunting task of distilling something as complex and conceptual as a strategic plan into elements and ideas that can be widely shared and understood by students, faculty, parents, and alumni. Xavier partnered with branding agency 160over90 to refresh its current brand and ensure the ideals and values contained within the strategic plan were effectively communicated to all stakeholders. The partnership resulted in a transformative branding campaign that successfully launched the strategic plan to the broader Xavier community.

From the Judges

Great rebrand that was implemented throughout campus to present a more modern feel and achieve their goal of presenting a fresher, more compelling visual.

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      • In-Person Events
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      • Past Events
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    • Present at a Conference

    CASE Academy

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
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      • Sample Submission Guidelines
    • Currents Magazine
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    • Educational Partners Directory
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
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      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
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    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Volunteer Leadership
      • President's Page
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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