North Carolina State University's communications and marketing department created a 30-second video for the general public; its purpose is to elevate awareness of the NC State brand and act as a cornerstone in the university’s core marketing strategy. During the 2024 Wolfpack football season, the commercial ran during games, including the Pop-Tarts Bowl, and reached a total viewership of over 13 million people. In addition, the commercial had a potential stadium viewership of almost 400,000 from seven sold-out home games.
From the Judges
Real-life situations turned into lessons, careers, and passion was a nice touch. Commercial effectively showed the visual transition from ideas to reality. Good use of real newscasts to validate programs. Good voice selection.
