From the Nominator

Is it possible to produce a video entirely in-house, in just over a month, with no additional budget--one that inspires a record-breaking philanthropic milestone of $2.3 million? It is! The “Power the Momentum on Bryant Giving Day” video was a collaborative effort between Bryant University’s Office of Marketing and Communications and University Advancement. It served as a key element of Bryant’s Giving Day campaign. This year’s “Power The Momentum” theme centered around Bryant University’s transformative trajectory, made possible through our strategic plan, Vision 2030. The focus was on generating excitement and community engagement leading up to Giving Day and emphasizing the significant impact donors could make. We wanted to make the video upbeat and inspiring, while ensuring we conveyed our message. This led to the decision to exclusively feature students. Even though the narrative was scripted, having students read the messages added a level of authenticity and maximized the emotional impact on potential donors. The outcome of this strategic approach was remarkable. The video garnered positive reception with internal and external audiences, contributing to a record-breaking fundraising achievement. Bryant University raised an unprecedented $2.3 million on Giving Day, marking the highest total ever achieved. The success of this video underscored its effectiveness in inspiring donors, showcasing the university's vision, and setting a new standard for impactful storytelling in the context of fundraising campaigns.

From the Judges

The video is energizing and visually stunning, with beautiful imagery that captivates the viewer. The call to action is clear and compelling, making the video easy to understand and follow.