This Providence College (PC) video highlights the PC community of students, faculty, student-athletes, and Dominican friars and their search for knowledge, meaning, purpose, and truth. The spot debuted at the sold-out men’s basketball home opener on November 6, 2023, at Amica Mutual Pavilion. Since then, Friar fans across the country--and all those watching on FOX Sports and other platforms--have seen a 30-second version of the commercial during televised men’s basketball and hockey games throughout the 2023-24 season. Showcasing Providence College's commitment to providing a high-quality education, the video also promotes the college's sense of community and students' opportunities to make meaningful connections. The fast-paced video capitalizes on Friar sports' high profile to reinforce the college's brand identity and to build alumni and student pride.
From the Judges
This video shows the college's brand identity and messaging strategy with pride and excellence. Each viewing reinforces the institution's commitment to quality and leaves a lasting impression. The video engages audiences and beautifully illustrates the potential that can be unlocked by attending Providence College. It's an impactful piece.
