The Boilermaker Ball is a creative, black-tie event hosted by the Purdue for Life Foundation, and each annual event features a distinct theme. The 2024 theme of “Electric Night” is a flashback to the 1980s, and our creative team took inspiration from a popular video game of the era for an event promo that was shared on social media in December 2023. The animated video depicts our athletic mascot interacting with well-known university symbols, while our fight song plays in the background. The end message includes a reminder to register for the event. The video was incredibly popular on our social media channels, with more than 44,000 views on Facebook, Instagram, X, and LinkedIn and more than 12,600 views on YouTube.
From the Judges
Very clever use of the video game concept to target the audience's generation. Great way to stand out from the clutter of invitations that alumni receive.
