Santa Ana College Foundation (SACF) wished to highlight the numerous ways that the college can make a difference in students' lives and contribute to their success. The foundation hired higher-ed marketing agency GradComm to fulfill this vision. SACF wanted to urge donors to get involved by supporting high-impact programs that benefit the students, the college, and the community. SACF created a new website, Raising the Game, focused on these high-impact programs and various areas of giving. The site offers information about the campaign's objectives, the impact of donations, and how individuals can contribute financially. The website also provides details about ways that donors can get involved, such as through funding scholarships, volunteering, and spreading awareness on social media. Overall, Raising the Game serves as a platform for rallying support and resources to drive positive change and achieve the college's mission. The website and campaign have evolved over time, resulting in a total annual giving increase of 55% in the last two years. Scholarship funding has also increased by 39.5% in the last three years.
From the Judges
This is a very good example of a campaign microsite. It has a sleek interface on the main page, and the site conveys its case for support in an impactful way. Some of the content could have been optimized even further for the web.
