Arizona State University (ASU) is repeatedly ranked No. 1. We are the only organization that has been ranked No. 1 in innovation for nine consecutive years, since the category’s inception. While this ranking remains important, our primary objective was to communicate that ASU is repeatedly ranked No. 1 in multiple areas of significance: No. 1 in innovation, No. 1 in sustainability, and No. 1 in global impact, among many more categories. Our reputation for innovation is one that we want to continue to build on among all our constituents: peers in higher education, media, prospective parents and students, current students, alumni, faculty, and staff. The Enterprise Brand Strategy and Management team designed a comprehensive marketing campaign—print ads, billboards, social media, Giphy assets, banners, print and digital flyers, a new rankings site, and public-transportation artwork—to showcase ASU’s continued recognition as a highly ranked university. This campaign shows our dedication to the pursuit of excellence, broad access to quality education, and meaningful societal impact.
From the Judges
A terrific campaign that was well executed through bold graphics, clear messaging, and measurable results. Additionally, coverage was university-wide, and they made sure the message was spread through a variety of channels. Great work all around!
