To highlight some of the graduating students in the Rutger's class of 2023, we reached out to various schools to nominate graduates that would be open to being highlighted on social media in a fun way. Our team designed graphic templates, drafted questions, and then interviewed the students to learn more about their story and what they remember most about their time on campus. Allowing them to showcase their individuality and connect with other students on their way out was a different approach to student storytelling on our news site. This effort garnered over 6,000 likes and several hundred engagements on social media, and it was nice see students connect and share comments about life in our beloved community.
From the Judges
We liked this campaign's concept, finding it creative and endearing. The styling was great and clever, and the videos were well produced. We can see this campaign being successful at other schools, as it tugs at nostalgic heartstrings. This campaign has originality, production quality, and broad appeal.
