The decision for The Archer School for Girls to engage WPP's Design Bridge and Partners was driven by a desire to transcend traditional educational branding and create a distinctive identity. Archer recognized the need for a creative partner that could realize its global ambitions and translate them into a visual language that captured the institution's essence. The collaboration resulted in a bold and contemporary brand image, emphasizing Archer's cool, chic spirit and an authentic celebration of girlhood. The design reflected the school's commitment to fostering independent thinking and academic brilliance in young women, empowering them to thrive in a rapidly evolving global landscape. The rebrand also showcased Archer as a forward-thinking institution with a vibrant culture.
From the Judges
The judging panel agreed that the distinctive identity and rollout of this rebrand did a great job aligning with the target audience and mission.
