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UConn Magazine: The Moments That Made Sue Bird

UConn Magazine: The Moments That Made Sue Bird

Year: 2024
Award Level: Silver
Award Winner(s): University of Connecticut Foundation
Award: Circle of Excellence
Category: Writing | News/Feature (1,000+ words)
See award winning materials(link is external) See award winning materials(link is external)
From the Nominator

Sue Bird is one of the University of Connecticut's (UConn's) most beloved alumnae of all time. There is no one more unanimously considered Husky Royalty than this basketball superstar—so we needed to do something worthy on her retirement from the WNBA, something that would stand out in the mountains of press, be comprehensive, and feel very insider, even to the most rabid fan. It would take our entire freelance budget to hire a writer for something like this, so it had to be written in-house, conserving our freelance budget to purchase necessary stock images to supplement what we could get from Bird’s team, UConn archives, and WNBA media files. They’d have to be very specific photos to match “The Moments That Made Sue Bird,” in which we asked Bird to get personal and share the life moments, from childhood to now, that define her. The editor secured an hour-plus-long interview and was able to let Bird know ahead of time that we were looking for explanations and anecdotes she’d not shared previously.

From the Judges

Interesting interview with someone who would be of strong interest in their alumni community. Well wrtten, it covers a number of discussion topics. Well laid out also, with visuals that adds to the interest of the written material.

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    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

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    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
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    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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    See all membership benefits and contact us today! 

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