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Unfinished

Unfinished

Year: 2024
Award Level: Grand Gold
Award Winner(s): Texas Tech University
Award: Circle of Excellence
Category: Writing | Column or Opinion Piece
See award winning materials(link is external)
From the Nominator

This is the only op-ed I’ve written for Texas Tech. Most of our work is feature writing. Apart from our magazine, our office hasn’t experimented much with different styles and perspectives. So, at first, I was hesitant to pitch this idea. However, part of my job is covering the student wellbeing and mental health beat. In 2021, Texas Tech launched a comprehensive campaign entitled “Beyond Okay.” Part of the campaign was capturing stories about individual mental-health journeys. I experienced an obstacle when, apart from a few students, no faculty or staff wanted to speak about this topic. One staff member went as far as to say they feared retaliation and unfair treatment if they shared those vulnerabilities. This incident demonstrated how desperately we (as staff and faculty) needed to be able to have these conversations. I realized as a staff member and adjunct faculty, if I was asking others to share their stories, perhaps I should go first. That’s where the idea was born. The strategy was simple: for the campus community to feel less alone. The goal was to achieve a high level of impressions and clicks. This was achieved, with 19,474 unique impressions on social media and 715 clicks on the story. Additionally, I received an outpouring of comments from faculty and staff: “Your story is so important and so eloquently told. Thank you for sharing!” “You make me feel less alone” and “I needed this message today. Thank you for sharing. I’m lucky to have you as a colleague.”

From the Judges

We agreed, “Unfinished” was a very brave and compelling piece that was written with self-deprecation and humor, making it relatable to readers. Additionally, the writer accomplished the goals of highlighting mental health services available and furthering the Beyond Okay campaign. The subject matter and the writer’s ability to connect with the reader really set this piece apart from the group. Excellent work, Texas Tech University!

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      • In-Person Events
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      • Past Events
      • CASE Learning Center
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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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      • Become a Host Institution
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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
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    • CASE Membership Primary and Secondary Coordinators
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    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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