At a time when student recruitment is increasingly competitive and a two-year COVID lockdown changed the face of outreach activities, many universities are replacing their prospectuses with PDF downloads or removing them as an option completely. The University of Huddersfield created an undergraduate printed prospectus, which can be used as a standalone publication or as a companion to enhanced digital content on the University of Huddersfield website. We aimed to simplify the information provided to students by creating an innovative card-based prospectus and mini-course booklet. The new Pocket Prospectus uses a warm and welcoming tone to give students the information they want most and directs them to content online for more details. What resulted is a bright, distinctive publication that has increased engagement in the university and saved time and money.
From the Judges
A fun and innovative piece that took a different approach to student recruitment. The size of the pocket prospectus makes it easy to produce and travel with. Additionally, with such little real estate per card, they were efficient at saying what they needed to say.
