Fundraising: Multi-Year Campaigns (More Than 25 Staff)
Your CASE membership roster must have more than 25 people on it to enter this category. Follow the instructions above to make sure this is the correct category for your institution.
Entries should demonstrate success in conducting a major multi-year fundraising campaign. This category is for comprehensive or capital campaigns that seek transformational gifts. The campaign should have launched its public phase or concluded during 2023. The campaign can be for a single initiative, or support multiple priorities. Emphasis should be on overall strategy, messaging, execution, and results. Videos, publications and other creative materials may be included, but will be considered secondary to overall strategy.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Creativity and innovation
Impact and results
Strategy and methodology
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related Categories
Fundraising: Annual/Regular Giving Campaigns (Less Than 10 Staff / 10-25 Staff / More Than 25 Staff)
Fundraising: Donor Relations & Stewardship Initiatives
Fundraising: Flash/Giving Day Campaigns
Fundraising: Student-led Initiatives
Fundraising: Targeted Campaigns & Appeals
Publications: Fundraising Annual Reports and Fund Reports
Publications: Fundraising Case Statements/General Cultivation Publications
Special Events: Online Fundraising
Videos: Fundraising (Flash Campaign/Giving Day)
Videos: Fundraising and Stewardship (Long)
Videos: Fundraising and Stewardship (Short)
Videos: Videos on a Shoestring (Fundraising)