Storytelling can be a strategic approach to marketing, communications, alumni relations, fundraising, and more, but what is the strategy supporting your storytelling? This session will explore a multiple international award-winning campaign strategy that places storytelling at its heart. We will present and drill down into the concept of determining our 'strategic pillars' that could create an incredibly useful core to guide our work and decision-making as well as map out a tried and tested structure for campaign delivery. We will explore where and when you need to engage collaboration in your storytelling campaigns journey, and where generative AI tools can support us along the way. Central to this session is how such a strategy and structure has proved to help foster great stakeholder relationships and engagement, how it can support in navigating the challenges of crossing cultural contexts with your campaign content.

Session Description: In the land of alumni engagement, what can you do to re-ignite pride, find lost alumni, engage multiple generations and make it scalable? This is the question that USYD sought to answer when it proposed its inaugural Alumni Festival. Learn how in the space of 8 months USYD built, publicised and delivered its first ever Alumni Festival, surpassing 10,000 registrations and putting alumni experience on the university map. This is a behind the scenes look at what worked, what didn’t and what the team plans to do in 2024.

Learning Outcomes : - Taking an idea from a concept to delivery - Engaging stakeholders in a complex organisation - Getting the marketing and channel mix right - Using data-led decision making - Capturing alumni data - Evaluating success and failures

What is the key takeaway from this session?: Session attendees will learn what ingredients contributed to the success of the Alumni Festival. This includes: - getting buy-in from senior leadership about the concept - assembling a project team and designing a critical path timeline for delivery - involving stakeholders from across the University - marketing and publicising the event to maximise registrations - the most popular and well-attended sessions on the day - evaluating community responses This session will also take a candid look at what didn't work, including: - the marketing elements that we wouldn't use again - how to create more 'buzz' on campus - how to make the registration process more seamless - how to find more lost alumni

The shifting dynamics of wealth distribution in Asia, particularly towards the millennial demographic, present a unique opportunity to enhance our institution's philanthropic endeavours and secure the requisite financial support. Current trends suggest that millennials are on track to control 35% of the wealth in the Asia-Pacific region. By Year 2025, an estimated 168,000 Ultra-High-Net-Worth Individuals (UHNWIs) are expected to reside in this region. These millennials, often recognized as "Generation Impact," are significantly engaged in pioneering philanthropic endeavours. They actively collaborate with governments, particularly in the domains of education and medical research, addressing crucial issues including shortage of medical doctors in an aging population. This emphasizes the critical need for formulating a comprehensive Advancement strategy aligned with the millennial demographic, in conjunction with our philanthropic objectives, institutional narrative, and capacity-building initiatives, including transformative efforts focused on climate action. LKCMedicine's Advancement Strategy and Objectives primarily revolve around the central goal of securing sustainable annual philanthropic contributions for education and research. This objective aims to ensure a continuous supply of doctors to address the evolving needs of an aging population in Singapore. In pursuit of this vision, we have outlined several key strategies: - Leveraging the Advisory Committee platform: This strategy involves organizing donor tours, luncheons, and periodic gala dinners, specifically potential donors recommended by the Advisory Committee. - Establishing joint philanthropic initiatives with Medical Partners: This strategy involves close collaboration with partnering medical organizations and annual fundraising targets for research projects and clinical training. - Securing corporate and industry donations: This objective actively engages and collaborate with compassionate corporate entities through partnership initiatives.

Diligent and meticulous gift administration officers find themselves in various quarries as they work relentlessly to protect a donor’s intent yet meet the coveted policies, legislative requirements, industry standards and many unique practices amongst their institutions. To evade donor dissatisfaction, gift administration officers volunteer a peace treaty with five stakeholder groups: confident fundraisers, analytical finance managers, cautious lawyers, methodical scholarship administrators, and strategically driven executives. However, when gift administration officers discover that gifts fall short of meeting donor intent and the cosmic threat it poses, they must rally this group to save the donor relationship. Join this quest as we journey into the foundations and benefits of effective gift administration, and how it can prevent this cosmic threat to ongoing donor and nonprofit partnerships.

Ever heard of the 80/20 rule diet? It suggests eating nutritious foods for 80% of the time and relaxing on the remaining 20%. What if this concept applied to strategic communications?Join us for an insightful exploration into the power of the 80/20 rule in school communications and Seoul Foreign School’s journey integrating this principle into our work culture, where 80% of our efforts are dedicated to essentials while 20% spark joy through creative projects. Discover how this approach not only boosts team morale but also garners fantastic community engagement. Discover how this approach not only boosts team morale but also garners fantastic community engagement. In this session, we'll exchange ideas, uncover each other's 20%, and leave with actionable steps to enhance our communication practices. And hopefully, have fun in the process!

Can books change lives? The University of Queensland's UQ Alumni Book Fair has been proving that they can since it was first established in 1979 by UQ's Alumni Friends volunteer group. The idea is simple: our community donates their unwanted second-hand books, and we sell them on at an annual book fair, with all proceeds going towards much-needed student scholarships, and to helping our world-leading researchers and educators at UQ do their great work. But the reality of bringing this major event together every year, and the extraordinary history and dedicated volunteers behind it, are a much bigger and more inspiring story.

2024 marks the 50th anniversary of CASE as an association, following the merger of the American Alumni Council and the American College Public Relations Association. CASE is now the global professional association for those working in these disciplines, as well as in fundraising and advancement services, among many other specialties. To commemorate this anniversary, Cara Giacomini, CASE’s Vice President of Data, Research, and Technology, will host a panel of advancement professionals at various stages in their careers, representing different regions and types of institutions, to discuss the future of the profession. This conversation will inform a collection of insights about our profession and all its disciplines – those we know now, and those that might emerge – to be released at the end of the year.