CPE Session Information

Accountants can earn up to 12.6 Continuing Professional Education (CPE) credits at the 2022 CASE Conference for College and University Foundations, April 20-22, St. Petersburg, FL. Course Level: Group Live; no prerequisites or advance preparation is required. Only individuals registered for the conference can attend CPE sessions and earn CPE credit. For each CPE credit session, conference attendees must remain for the entirety of the session to earn credit. At the end of a CPE session, attendees will receive a code that they can submit to receive the appropriate credit. 

The following is a list of CPE credit sessions offered at the conference:

 

April 20

1:30 – 3:00 PM

Welcome and Opening Session                                          

What are the key opportunities and strategies college and university foundations can employ to champion diversity, equity, inclusion and belonging? How can we integrate DEIB into our work with our boards, alumni, donors, operations, talent management, and more? How do you promote diversity in a “non-diverse” community? Kick off this year’s conference experience with a thought-provoking panel discussion led by Ben Fiore-Walker, Senior Director of the CASE Opportunity and Inclusion Center.

Help shape the discussion! Submit your questions now—or upvote others you’d like to hear answered. 

Panelists: Maia McGill, Senior Executive Director, Office of Foundation Relations and Executive Director, Office of Inclusive Philanthropy, Florida International University Foundation, Inc.; Jim Moore, President and CEO, University of Illinois Foundation; Jill Trego, Vice President of Culture & Engagement, Kansas State University Foundation 

Moderator: Ben Fiore-Walker, Sr. Director of the Opportunity and Inclusion Center, Council for Advancement and Support of Education 

Learning Objectives                                                               

• Understand the importance of diversity, equity, inclusion and belonging for college and university foundations
• Identify strategies and opportunities for college and university foundations to promote and integrate DEIB into existing business operations, relationships and structures

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Overview
• Field of Study: Behavioral Ethics – Non-technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group Live

 

3:30 – 4:45 PM

Elective Sessions (choose one):          

Balancing ESG (Environmental Social Governance) Responsibilities in the Investment Portfolio

This session will explore the various options related to ESG investment – divest, not divest, or somewhere in the middle, and how investment committees are balancing the impact of ESG responsibilities on the overall endowment investment strategy in a thoughtful and purposeful way.

Presenters: Travis Shore, CIO, University of Illinois Foundation (as of April 1); Amita Shultes, Partner, Agility

Learning Objectives                                                                                

• Recognize different ways ESG can be incorporated into investment portfolios
• Understand the relationship between ESG responsibilities and endowment investment strategies
• Identify best practices in ESG responsibilities as they pertain to endowment investment strategies

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Regulatory Ethics - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group Live

 

4x-ing Managed Prospects and Celebrating Every Single Alumni Job Change at Louisiana Tech

The Louisiana Tech team looked at their alumni base in EverTrue and saw huge untapped potential. With a lean team and a limited budget, they needed the most efficient way to build irrational brand loyalty with thousands more alumni through 1:1 outreach.

In late 2020, Louisiana Tech hired two full-time Donor Experience Officers to cultivate portfolios of 1,000 donors each. They embraced top-tier tech tools to power high-velocity, personalized outreach. And they hired a dedicated staff person to personally congratulate every single job-changing alum.

Brooks Hull is the Vice President of Advancement and Alumni Relations at Louisiana Tech. Join him for a conversation moderated by Molly Hall, Senior Sales Account Executive at EverTrue, as they discuss Donor Experience and Career Moves at Louisiana Tech.

Presenters: Brooks Hull, Vice President of University Advancement, Louisiana Tech University; Molly Hall, Senior Sales Account Executive, Evertrue

Learning Objectives 

• Recognize the long-term impact of donor experience programs on major gift pipeline and the financial health of university foundations.
• Understand how for-profit sales teams engage hundreds of buyers each week and apply those tactics directly to implementing and leading a donor experience program.
• Learn how to dramatically expand the number of donors who receive 1:1 outreach, creating better donor relationships that lead to stronger retention numbers and new major gifts.

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group Live

 

Starting with Scott: An Exploration of Transformational Giving

Transformational giving is a term that has become increasingly prevalent in educational advancement headlines over recent years, paired with names such as MacKenzie Scott, Bill Gates, Melinda French Gates, and Michael Bloomberg. But what, exactly, constitutes a “transformational gift,” and what lessons can college and university foundation leaders learn from institutions who have received such gifts? In this panel discussion, three MacKenzie Scott gift recipient institutions kick off that conversation by sharing what factors they believe placed them on Scott’s radar, the diverse approaches they have taken in utilizing those funds and the impact these and gifts like them are having on their foundations and future fundraising plans.

Panelists: Karen S. Cochran, Interim Vice President for University Advancement, University of Central Florida, and Interim CEO, UCF Foundation; Geoff Green, Chief Executive Officer, SBCC Foundation; Vita Pickrum, Vice President, Institutional Advancement & President, Delaware State University Foundation

Moderator: Marc Westenburg, Director, Foundations and Community Colleges, Council for Advancement and Support of Education 

Learning Objectives 

• Understand how the definition of “transformational giving” can vary
• Identify new trends in transformational giving and the impact they are having on foundations and future fundraising plans

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Overview
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group Live

 

April 21

8:00 – 9:00 AM

Breakfast Key Session: Vanguard’s Economic and Market Outlook                    

A detailed look at trends, both short and long term, that are shaping our economic environment and financial market outlook.  We will discuss our views on macroeconomic fundamentals and how they are shaping, and in turn shaped by, policy, as well as what this means for our views on asset returns.

Presenter: Andrew J. Patterson, Senior International Economist, Vanguard

Learning Objectives                                                                                

• Learn about the current state of the global economy and its potential implications for public higher education and college and university foundations
• Discuss macroeconomic fundamentals and their relationship to policy development
• Learn how the market outlook could affect investment returns in the short- and long-term

CPE Credit: Attendees can earn up to 1.2 CPE credits at this session.

• Program Level: Overview
• Field of Study: Economics - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

9:15-10:30 AM

Elective Sessions (choose one):

The Great Resignation – Are You Ready for Leadership Succession?

The pandemic has brought about a time of reflection and valuation by employees, leaders and business executives all across the nation. Our higher education institutions have not become immune to this and neither has our foundations.

Succession planning is a strategy for passing on leadership roles. Also known as “replacement planning,” it ensures that businesses continue to run smoothly after a company’s most important people move on to new opportunities, retire, or pass away. It is best done if addressed when the benefit of time is available, but it is often placed on the back burner. So where are you when considering how best to deal with the possibility of vacancies in leadership teams and how best can you be prepared for when it happens?

This session will bring about two stories of succession (one from a university foundation, the other from a community college foundation). Learn valuable techniques and strategies for considering the steps needed to assure leadership transitions are well thought out and seamless as the foundations carry on their work and strategic importance.

Presenters: Lisa Gibert, CEO, Clark College Foundation; Lisa Eslinger, Chief Financial and Administrative Officer, Iowa State University Foundation 

Learning Objectives                                                               

• Learn best practices and strategies for successful leadership transition
• Assess individual preparation level for future leadership transition

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Personal Development – Non-technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live
  
   

Considerations to Ensure a Sound Investment Process

There are many factors that foundation boards and committees should consider when making investment choices. Beyond evaluating the various assets classes that can be utilized to construct your portfolio, one must also consider how to achieve your long-term return objectives in a rising interest rate and inflationary environment. Quantifying risks and modelling outcomes can help organizations make better decisions to support future goals and spending needs.

Presenter: Mary Jane (MJ) Bobycock, CFA, Managing Director, Nonprofit Advisory Team, SEI Institutional Group

Learning Objectives                                                               

• Understand which factors to consider when making investment choices
• Evaluate different asset classes to construct a sound investment portfolio
• Quantify risks and model outcomes in order to better support futures goals and spending needs

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Finance - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

10:45 AM – 12:00 PM 

Elective Sessions (choose one):

Fraud in Higher Education: How to Protect Your Institution’s Foundation

In the recently released Report to the Nations on Occupational Fraud and Abuse – 2020 Global Fraud Study written by the Association of Certified Fraud Examiners, the education and nonprofit industries were ranked in the top 10 for the most documented fraud cases by industry. Fraud within an institution foundation can be devastating, which can cause a rippling effect. When fraud exists, not only does the institution foundation have reduced resources that would have been used to perform its mission, but it can create negative publicity, which can directly affect current and future funding coming into the institution foundation. In the wake of the COVID-19 pandemic, we will also discuss how fraud risk is evolving and the importance of staying ever vigilant in protecting against its harms. We will help institution foundations identify signs of fraud and give practical ways to prevent fraud.

Presenters: Jon Schultz, CPA, Partner, Education Practice Leader, Mauldin & Jenkins, LLC; Kimberly Haynes, CPA, Senior Manager, Mauldin & Jenkins, LLC 

Learning Objectives                                                               

• Understand new developments in the evolution of fraud risk
• Learn strategies to identify signs of fraud
• Learn practical steps institutions can incorporate to prevent fraud

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Regulatory Ethics - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

New Ways of Engaging Donors in a Post-Pandemic Environment

This session will provide case studies of new engagement strategies such as digital gift officers, strategic use of video and email, crowdfunding and other unique ways to connect and engage with donors the way they wish to be reached in a post-pandemic world.

Presenter: John Morris, Senior Vice President for Advancement and President, Auburn University Foundation

Learning Objectives                                                               

• Learn how COVID-19 has impacted donor engagement 
• Identify new best practices in donor engagement strategies

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

ERM and the Internal Audit Process                                       

The University of Illinois Foundation and their service partner, Baker-Tilly will discuss their Enterprise Risk Management (ERM) "reboot" and how it's come to inform the internal audit process. The presenters will share details of how they built the internal Foundation ERM team and determined which critical business functions should be involved, including the Audit Committee of the Board, and how the key risks now inform the annual audit planning process. In this interactive session, attendees will be invited to consider top risks for their organization to offer as part of the discussion. Additionally, they will share takeaways as to how ERM is being imbedded into the culture and regular operating activities of the Foundation.

Presenters: Michelle Bolger, Vice President for Financial Operations/Asst. Treasurer/Controller, University of Illinois Foundation; Matt Reierson, CPA, CIA, Consulting Senior Manager – Risk, Internal Audit & Cybersecurity, Baker Tilly 

Learning Objectives                                                               

• Learn how to implement a risk review to identify key risk areas of your organization
• Learn how to incorporate a risk analysis into the annual internal audit process
• Learn how to incorporate risk review into daily operations and culture

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Management Services – Technical, Auditing - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

3:15-4:30 PM 

Elective Sessions (choose one):

CASE AMAtlas: From Global Standards to Global Data

Discover the latest trends that impact advancement across the United States and around the globe. The CASE AMAtlas team will share recent findings from our benchmarking surveys, including the Voluntary Support of Education and College and University Foundation surveys. You will also get a sneak peek at data from our Core Metrics pilot (focusing on creating global metrics) and new Campaign Survey.

CASE’s new Global Reporting Standards are foundational to the ongoing work of AMAtlas. The CASE Standards address the dynamic landscape of an ever-evolving advancement profession.  This new global edition comes at a time when the increasing size and complexity of gifts require clear standards and guidelines for counting and reporting for all types of institutions regardless of location. Learn more about what is included in the new standards, why they matter, and how these new standards will intersect with AMAtlas surveys to provide global metrics and benchmarks.

Presenter: Cara Giacomini, Vice President, Data, Research, and Technology, Council for Advancement and Support of Education 

Learning Objectives                                                                                

• Learn about the latest advancement trends across the United States drawn from data gathered and analyzed from multiple CASE surveys
• Learn about the importance of following clear standards and guidelines for counting and reporting gifts
• Learn about recent and future developments in fundraising data and benchmarking

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study:  Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

Sparks of Genius – 12 Weeks to Reshape Advancement

What if we could revolutionize philanthropy and engagement by investing in industry-changing ideas? Not just ideas that haven’t been done at our institutions yet. Fleeting sparks of genius. Nagging ideas. Inspiration from life outside Advancement. New takes on old ideas. And yes, ideas that are so bold, no one thinks they are possible. How does it work? We coach change, believing anyone with an idea can change our industry. We create storytellers, because every idea needs an equally great story to inspire others to believe it is possible and necessary. We connect the curious, as every innovator needs a champion and feedback from coaches, mentors and other innovators. Ideas can, in fact, come to life quickly. And they can be thoughtful. And planned, tested and tweaked. We launch ideas in 12 weeks. We will take you through how it works, how it is funded, and all the ABCs of how the teams are supported and mentored through a focused 12-week program to reshape Advancement. Several projects from the process will also be highlighted.

Presenters: Kathryn Blum, Assistant Vice President for Strategic Innovation, University of Illinois Foundation; Lea Ann Gross, Executive Director of Development Services, University of Illinois Foundation 

Learning Objectives                                                                                

• Gain an understanding of the trends that impact and increase privacy risks in higher education institutions
• Identify best practices and risk mitigation strategies for managing privacy risk at attendee organizations

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

Keeping Up with the Standards

Explore the impact of accounting standards to your Foundation as well as complex giving and the impact of revenue recognition. Understand the most common tax questions foundations have. These topics will cover risks, challenges and opportunities when completing your form 990, as well as other transactions that may include unrelated business income (UBI), compensation, related party and affiliate transactions and other state and/or foreign filing requirements.  An update on any new IRS regulations that could have an impact will also be provided.

Presenters: Sarah Hintz, CPA, Signing Director, Nonprofit Tax, CliftonLarsonAllen LLP; Jennifer Tingley, CPA, Principal, NonProfit, CliftonLarsonAllen LLP 

Learning Objectives                                                                                

• Understand the importance of following accounting standards
• Learn about updated IRS regulations and their impact on college and university foundations.
• Understand the common tax questions that college and university foundations face including, but not limited to: form 990 completion, unrelated business income (UBI), and state and/or foreign filing requirements

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Taxes – Technical, Accounting - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

4:45 – 5:45 PM

Key Session: Talent in a Post-Pandemic World: Realities, Pivots and the Still Unknown                                           

The talent game has changed. Pre-COVID, the answers to our challenges were difficult, but for the most part tangible. Today demand and supply of talent still remains a challenge, but there are so many more - diversity in an arena where we have very little, culture where we work in different places, remote leadership when you have never done so before, all the while facing ever escalating fundraising deliverables. Come learn how the best of the past can help us create new solutions for our new reality.

In this plenary session, come learn talent, performance, culture and diversity tactics that could stand the test of time, and those that need to reexamination. Contemplate borrowing some solutions from other sectors while retiring hackneyed processes that you just don’t want to let go. And the elusive cultural piece that we are not talking about enough – with 5 generations in the workplace for the first time in history, how do we communicate?

Presenter: Tahsin Alam, Associate Dean of Advancement, Michael G. Foster School of Business, University of Washington 

Learning Objectives                                                                                

• Learn how COVID-19 has impacted talent management
• Identify new solutions and strategies that can improve employee acquisition and retention among college and university foundations
• Understand the impact and importance of nuanced communications applied to a multi-generational workplace environment

CPE Credit: Attendees can earn up to 1.2 CPE credits at this session.

• Program Level: Overview
• Field of Study: Personnel/Human resources – Non-technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

April 22

8:30 – 9:45 AM

Elective Sessions (choose one):

Foundations for Equitable Student Access          

Focusing on what matters most is a fundamental principle of good trusteeship. For a growing number of foundation boards, that means asking how their fundraising and alumni and engagement work align with institutional efforts to ensure student wellness and success and commitments to diversity and inclusivity. This session will explore ways some foundations are adapting their fundraising and alumni programs with a focus on student outcomes and inclusivity and engage the audience in discussion about ways their boards and leadership teams are working to more closely align their work with fundamental institutional objectives.

Presenter: David Bass, Executive Director, Philanthropic Governance, Association of Governing Boards 

Learning Objectives                                                                                

• Learn how student outcomes and inclusivity are impacting fundraising and alumni programs
• Learn how to align board and leadership team initiatives with institutional objectives
• Learn how fundraising and alumni work should align with institutional efforts to ensure student wellness and success and commitments to diversity and inclusivity

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

Trends in Constituent Data Privacy and Risk Management          

Alumni and donor personal information is an essential component of many strategic plans and initiatives for institutions of higher education and their related foundations. Information powers new emerging technologies being brought up by the implementation of digital transformation, but it also comes with risks attached. The abundance of consumer data being collected by organizations around the world for use in digital marketing and other emerging technologies has not only prompted new trends in consumer privacy rights and legislative and regulatory action, but has also resulted in serious data breaches.

Institutions relying on constituent data for their strategic fundraising and engagement initiatives incur the risk of not been able to maintain the proper privacy and confidentiality of the personal information they hold on their constituents. While being deficient in regulatory compliance may result in financial penalties and governmental scrutiny for an institution, managing customer privacy expectations and complying with their wishes about their information is critical to maintaining an organization's reputation and can impact the trust in the organization.

In this presentation, we will describe best practices and risk mitigation strategies for managing data privacy risk as part of a wider Enterprise Risk Management program. We will also present a picture of the cyber security and data privacy threat landscape and new developments on the horizon that are impacting efforts in privacy risk mitigation.

Presenter: Rosa M. Unal, Associate VP and Chief Information Officer, Iowa State University Foundation 

Learning Objectives                                                                                

• Identify the value of investing in industry-changing ideas
• Learn how to reframe priority projects through a wider, future-facing lens
• Identify areas ripe for innovation in attendee’s own advancement operations.

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Management Services - Technical
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

Understanding the Debate around the Endowment Model         

Given the recent debate over the efficacy of the endowment model, this session will discuss the pros and cons of the model vs. investing in a more standard “60/40” portfolio and propose communications strategies for engaging DAFs.

Presenter: Kathryn Mawer, CFA, CAIA, Senior Vice President, FEG

Learning Objectives                                                                                

• Learn the pros and cons of following an endowment model vs. investing in a standard “60/40” portfolio
• Learn communications strategies for engaging with donor-advised funds (DAFs)

CPE Credit: Attendees can earn up to 1.5 CPE credits at this session.

• Program Level: Basic
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live

 

11:15 AM – 12:15 PM 

Closing Key Session: Legislative Update                                                                                         

Now halfway into the Biden administration’s first term, discover what foundation leaders can expect from Capitol Hill for the remainder of the year, with a particular focus on legislative and regulatory action affecting colleges, universities and their foundations, and learn strategies on how foundation leaders can work with their institution’s government relations staff.

Presenter: Brian Flahaven, Vice President, Strategic Partnerships, Council for Advancement and Support of Education 

Learning Objectives                                                                                

• Learn the current federal legislative developments affecting higher education and regulatory landscape for tax issues, including an outlook for the remainder of the year
• Hear about the Biden Administration’s legislative and regulatory priorities and what that means for colleges, universities, and their foundations.
• Learn how to strengthen your foundation’s relationship with your institution’s government relations staff.

CPE Credit: Attendees can earn up to 1.2 CPE credits at this session.

• Program Level: Overview
• Field of Study: Specialized Knowledge
• Advanced Preparation: None
• Prerequisites: None
• Delivery Method: Group live