Skip to main content

CASE

CASE

Main Menu

  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in
  • Alerts

    You must login to see your alerts.

  • Search
  • Shopping Cart
Alerts

You must login to see your alerts.

Shopping Cart

Breadcrumb

  1. Home
  2. Conferences & Training
  3. Annual Development Writing Workshop

Faculty

Annual Development Writing Workshop
  • Faculty
  • Workshop Schedule
  • Registration
Advertisement

Meet Your Chair

Jennifer Bowie

Jennifer Bowie

Crystal Apple Winner
Chief of Staff for University Advancement, Ohio University

Jennifer Bowie is Chief of Staff for University Advancement at Ohio University. She serves as a key member of the advancement leadership team—managing executive communication, helping to facilitate fundraising efforts for priority institutional initiatives, supporting VP and University President prospect management, and managing Advancement human resources and division-wide strategy. Prior to that appointment, she had been AVP of advancement communication and marketing and chief of staff (since July 2018), and prior to that had been executive director of development, advancement communication and marketing, since March of 2011. She also has served OHIO as director of development for annual giving and was the director of development for the annual fund & communications. She began her career in development in 1999 at OHIO as a major gifts officer. In 2001 she became the director of development communications.

Jennifer is a two-time Ohio University graduate, having earned her bachelor’s of science in journalism from the E. W. Scripps School of Journalism in 1994 and her master’s of science in communication in 1999. While pursuing her master’s, Jennifer taught a number of courses in the Scripps School including feature writing and essential college grammar.

Prior to beginning work on her master’s in 1997, and embarking on a career in higher education, Jennifer worked in healthcare communications for Deaconess Hospital in Cincinnati, Ohio.

Jennifer Beck

Jennifer Beck

Senior Associate Director of Executive Communications, Alumni Relations and Development,, Northwestern University

Jennifer Beck brings 25 years of professional experience spanning communications, advancement, and writing instruction with a focus on storytelling that is strategic, compelling, and creative. In her role at Northwestern University, she manages advancement communications, including for Northwestern’s fundraising campaign that raised more than $6 billion. She collaborates with advancement leadership, gift officers, writers, and designers on a range of communications, including gift proposals and other projects that advance major and principal gift fundraising.

Prior to Northwestern, Beck worked in development communications at the University of Chicago and as an independent practitioner providing writing and communications for a range of publications and nonprofit organizations. She has an extensive background teaching writing and leading professional development in communications. CASE has recognized her as a ‘Stellar Speaker’.

Beck studied writing at the University of Iowa where she earned her Bachelor of Arts degree. She earned a Master of Education in English from DePaul University as well as a teaching certificate. She holds a certificate in nonprofit management from Northwestern University’s Kellogg School of Management.

Heath Elliott

Heath Elliott

Associate Dean for Development and Alumni Relations, Johns Hopkins Bloomberg School of Public Health

Heath Elliott serves at the associate dean for development and alumni relations at the Johns Hopkins Bloomberg School of Public Health, having previously served as senior director of development since 2011. He currently oversees the School’s development, stewardship and alumni relations programs.  He also oversaw the School’s marketing and communication functions for three years.  Prior to his tenure at the Bloomberg School, Heath held senior management positions at Harvey Mudd College and Pomona College, working in major gifts, alumni relations and annual giving programs.   Heath earned a Bachelor of Arts from Centenary College of Louisiana, a Master of Education from the University of South Carolina, and a Master of Business Administration from the Drucker School of Management at Claremont Graduate University.

Gina M. Fiorillo

Gina M. Fiorillo

Senior Director, Annual Giving , Rutgers, The State University of New Jersey

Gina Fiorillo is currently the senior director of annual giving at Rutgers University Foundation where she manages a multichannel annual giving program. Through this program she oversees annual giving programs for three universities, the health division as well as a Division I athletics program. In 2016, the annual giving program raised more than 11.5 million dollars in support of the Rutgers University system. Rutgers University, one of the original colonial colleges, is celebrating its 250th anniversary this November.

Prior to her work at Rutgers, she built the first fundraising program for Slow Food USA, the U.S. arm of an international advocacy organization that promotes sustainable agriculture and food traditions. There, she managed membership campaigns and the annual giving program, developed numerous grant proposals, and worked with the executive director and board to develop the organizations first five-year strategic plan.

Her nearly 20 years' experience in fundraising and advancement began as an event manager for the George Street Playhouse and includes opportunities as the director of annual giving for the associate alumnae of Douglass College, and director of alumni affairs at Kean University.

Fiorillo earned a bachelor's degree and a master's degree in public administration from Rutgers University.

Matthew Honeycutt

Matthew Honeycutt

Crystal Apple Winner
Chief Development Officer, Food Bank For New York City

Matt Honeycutt is Chief Development Officer for the Food Bank for New Yok City. He joined the team in July of this year as Food Bank was just coming out of its COVID crisis response. Today, Food Bank is on track to deliver over 100 million pounds of food to families in need across the five Boroughs, and Matt leads the team of marketing, advocacy, and fundraising professionals dedicated to ensuring the resources are there to provide healthy meals to over 1.8 million families in New York City.

Before joining Food Bank, Matt served as the Vice President of Development at Feeding Westchester where he developed an amazing team of professionals and helped create and cast the vision for the organization’s marketing, fundraising, and volunteer initiatives. 

Most recently, Matt helped lead Feeding Westchester’s response to the COVID pandemic.  During this time, Feeding Westchester doubled distribution to 20MM pounds, grew revenue by more than 400%, and gained international, as well as national attention, for its response to the crisis. Since March, the Feeding Westchester team has consulted with Feeding Hong Kong to develop its Mobile Pantry program, assisted over 100 food banks in the Feeding America Network with material support for fundraising, doubled the organization’s major giving program, and produced the first televised celebrity fundraising television show for Feeding Westchester.

Before food banking, Matt spent over two decades in education as a teacher, coach, and senior fundraiser for schools from Charlotte, NC to Greenwich, CT. He also led fundraising and marketing for the Mid-Atlantic Chapter of the National MS Society where he developed a diverse family of special events, created the Chapter’s first major giving program, and doubled the size of the organization’s corporate giving and engagement initiatives.  

Matt is a graduate of Winthrop University in South Carolina, where he earned his bachelor's degree in English and Creative Writing and a Master's Degree in English literature.  Because of this, he’s been asked to lead the creative process on every case statement, proposal, annual fund solicitation, and thank you letter ever written –everywhere he’s ever worked.  And, his father is still surprised, to this day, that Matt managed to actually have a career with not one, but two degrees in English Literature.

David Jones

David Jones

Crystal Apple Winner
Executive Director for Annual Giving and Constituent Development, University of Georgia

David S. Jones has built a twenty-eight-year career in higher education and served in advancement roles for the majority of that time.  He presently leads a department at UGA including the unit areas of Annual & Special Giving and Advancement Services. A large and critical component of the overall Development operation, the department is a catalyst for both annual and major gift support bridging the flow between annual giving cycles, data analytics, alumni engagement, and the systems for marketing, prospect identification and management.

He began his work experience as Director of Student Activities at Gordon College, a small two-year school in Barnesville, GA.  Returning to his alma mater with a deeper understanding of the student experience influence on philanthropic support, he then coordinated the alumni and development programs for UGA’s Warnell School of Forestry & Natural Resources.  David transitioned to the university’s central advancement office in 1998 overseeing the annual giving programs for the institution and later also provided leadership for donor relations, advancement research, and prospect management.  The Georgia Fund presently raises more than $20 million through an integrated phone, mail, and digital campaign.  David led Georgia’s annual giving programs through several strategic transitions including multiple-ask strategies and a shift from alumni dues to charitable giving. He was the lead contact for development in a donor database conversion to Blackbaud CRM and is a change agent for continued innovation in fundraising marketing approaches and processes. His latest projects at UGA include centralizing all solicitation marketing efforts for 13 Schools and Colleges and also evolving the calling program into the University’s first Alumni Digital Engagement Center.

David is a “double dog” alumnus of UGA, with an undergraduate degree in public relations from the Grady College of Journalism and Mass Communication and a Master’s degree in organizational development from the College of Education. A CASE Crystal Apple award recipient for excellence in teaching, he has chaired numerous CASE programs and is a frequent presenter and facilitator at professional regional and national conferences including Persuasive Development Writing and the CASE Summer Institute in Educational Fund Raising.

Tamara Michel Josserand

Vice President for Development, University of Washington

Tamara Michel Josserand is the Vice President for Development at the University of Washington. She leads university-wide fundraising, partnering with development professionals across all three campuses and works with philanthropic and civic leaders to galvanize support of the UW’s work to expand access to educational opportunities.

Together with development professionals in UW’s schools, colleges, campuses, units and central programs, she works to inspire fundraising success that supports the University’s mission vision and values.  

Tamara has more than three decades of successful experience working in institutional advancement and strategic leadership roles at both public and private institutions.  Prior to joining the UW in 2022, she led advancement at the University of Redlands in California, where she successfully completed a historic $206 million comprehensive campaign. She has also held key roles and leadership positions at the University of Illinois at Chicago; the University of Nevada, Las Vegas; University of Chicago; Northwestern University; and Yale University. She has served as a senior consultant for the national fundraising consulting firm, Campbell & Company.  

Her work is guided by a deep belief in the value of higher education, passion for student success, and commitment to diversity, equity, inclusion and belonging.  

Tamara earned her B.A. in Government from Connecticut College, a Master of Education at Harvard University’s Graduate School of Education, and an MBA from the University of Chicago Booth School of Business. 

Elizabeth Keppel

Elizabeth Keppel

Director of Annual Giving & Digital Strategy, The Johns Hopkins University

Elizabeth Keppel is the director of annual giving & digital strategy at Johns Hopkins University, where she oversees the institution's graduate and undergraduate giving strategies. Prior to joining the Hopkins team in April 2020, Elizabeth served in several roles at the University of Florida, most recently as the director of annual giving and strategic initiatives. In that role, she led a comprehensive, university-wide leadership annual giving program which also served as the organization's talent pipeline for major gift fundraisers.

At the outset of her fundraising career, she worked as an assistant director in the Office of Lifetime Philanthropic Engagement & Annual Giving at her alma mater, the College of William & Mary in Virginia. Elizabeth has a Bachelor of Arts and a Master of Education in Higher Education Administration from William & Mary.

Tracey Palmer

Tracey Palmer

Crystal Apple Winner
Principal/Writer/Editor, Palmer Communications

Tracey Palmer is a storyteller on a mission. She loves crafting compelling stories that build relationships and drive results. An award-winning marketing and development communications professional with more than 20 years' experience, Palmer specializes in writing, editing, coaching, and project management for education clients, healthcare organizations, and other nonprofits, through her consulting company, Palmer Communications.

Some of her recent clients include MIT Sloan, Brown University, St. Mark’s School, Sutter Healthcare System, and the University of Colorado.

Formerly, Palmer was senior university writer and magazine editor for Suffolk University; director of publications, public relations, and advertising for Curry College; and marketing associate for an international academic publisher.

A highly rated workshop leader and coach, Palmer is a longtime CASE faculty member and volunteer, serving on the Development Writing Conference faculty since 2004. Most recently, she served as a judge for the CASE District 1 best Magazine Article competition. She is a CASE Crystal Apple recipient and a CASE Laureate. Palmer also presents workshops for APF-Massachusetts, Cape Cod Philanthropy Day, the Brand Together Conference, and the Northeast Annual Giving Conference. She is the founder of Chicks Who Write—a 300-member professional networking group for women who freelance as writers in greater Boston.

Palmer has a bachelor's degree in American literature from The George Washington University and a master's degree in communication from Suffolk University, and studied in England at the University of East Anglia. She completed Grub Street's Novel Incubator program in Boston in 2016, and serves on the group's alumni board.

Matthew Roberts

Matthew Roberts

Senior Director, Corporate & Foundation Relations, Ohio University

Matthew Roberts is the senior director of corporate and foundation relations at Ohio University Advancement. His primary role is to administer giving relationships with both corporations and foundations on behalf of Ohio University, its regional campuses, and various external programs. Since taking the position in 2015, he has led a variety of projects related to corporate and foundation proposal development, organizational stewardship, and relationship development at the Ohio University Foundation.

Roberts began his fundraising career in 1994 as a senior staffer for community-based nonprofits focusing on grants management and proposal writing. Starting in 2001, he served as a vice president of programs where he provided both corporate and foundation relations and successfully managed one of the largest grant-based program awards in the state of Ohio. From 2006 through 2014, he served as a senior project manager and development director for organizational giving at the OhioHealth Foundation, which supported a 46-county health system in central and southeastern Ohio.

He holds a master's degree in public administration from Ohio University. He is also a 1998 Grantsmanship Center graduate and has served as a grant reviewer for United Way, state and regional funding organizations. Roberts has extensive knowledge of the grant writing and review process, specializing in new case development, stewardship, and program-based fundraising. He is also a member of the Network of Academic Corporate Relations Officers.

Tony Truong

Tony Truong

Assistant Vice President for Advancement, University of Redlands

Tony has two decades of experience in philanthropy, spanning across higher education, healthcare, social services, and the arts. Prior to joining the University of Redlands, Tony was part of the foundation leadership team of the St. Jude Medical Center (Fullerton, CA), where he served as interim chief philanthropy officer in 2019. He previously led the gift planning program at UC Riverside.

Robin Torbron Warde

Robin Torbron Warde

Crystal Apple Winner
Director of Alumni and Parent Engagement, Bryant University

Robin Torbron Warde is Executive Director of Alumni and Parent Engagement at Bryant University. A thirty plus year veteran of higher education including fund raising leadership positions at Columbia and Brown Universities and Wheaton College, Robin has found her passion in developing meaningful ways to connect alumni back to their alma mater, Bryant. Robin and her team connect alumni and parents through integrated communications, involve alumni and parents to insure student success, and promote alumni and parent leadership and innovation through creative programming. In addition to her role with Alumni and Parent Engagement, Robin maintains a portfolio of alumni and parent major gift prospects from across the US and around the world.

Robin also serves her community as a board member and past president of Dorcas International Institute of Rhode Island, a community service organization serving immigrants and refugees.  She is also on the board of the International Charter School, an IB accredited K-5 school with dual language programs in Portuguese/English and Spanish/English.

Robin received her A.B. in Applied Music from Youngstown State University and an M.F.A. in Arts Administration from Columbia University in New York City

CASE

CASE
  • CASE Communities
  • Member Login
  • Careers at CASE
  • Terms & Conditions
  • Privacy Statement
  • Staff Intranet (link is external)
Connect with CASE
  • Facebook (link is external)
  • Twitter (link is external)
  • LinkedIn (link is external)
  • Instagram (link is external)

CASE Member Support
+1-202-328-CASE [2273]

CASE

CASE
Close
  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
    • CASE Academy
    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

  • Give to CASE
  • Log in

Search

Popular Searches
Books Advancement events Articles Fundraising Resources CASE Insights Resources Awards CASE Library CURRENTS Talent