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Annual Giving Workshop Header

Annual Giving Workshop

Denver, CO | October 12 - 14, 2022
Annual Giving Workshop
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As of October 1, 2022, CASE requires all attendees, exhibitors, and staff to provide proof of COVID-19 vaccination or negative COVID-19 test results prior to participating in person at any conference.

Please view CASE's Vaccination Policy

This hands-on program provides participants with an immersive experience into the proven and emerging practices in the core areas of the annual giving program: mail, phone, and online solicitation. Instruction will be supplemented with group exercises facilitated by industry leaders. This workshop is designed for newcomers to the advancement profession and professionals with mid-level responsibility.

 

Learning Objectives

  • Highlight key fundamentals in annual giving.
  • Discuss proven and emerging practices to maximize results in direct mail, phone, and online giving programs.
  • Enhance your interpersonal skills to build strong professional relationships.
  • Analyze data and research regarding current and future trends in annual giving.
  • Strategize how to collaborate with internal and external stakeholders about the value of annual giving.
  • Identify the effectiveness of appeals and apply lessons for more powerful solicitations.

 

Who Should Attend

  • Long-time development professionals with new responsibilities in annual giving who would benefit from fresh ideas and the opportunity to network with others in the field.
  • Newcomers and intermediate-level professionals in annual giving.

Meet Your Chair

Colin Hennessy

Colin Hennessy

Crystal Apple Winner
Vice President for Alumni and Donor Engagement, The University of Iowa Center for Advancement

Colin Hennessy brings over 15 years of professional fundraising and management experience with expertise in annual giving, alumni engagement, segmentation strategy, data analysis, and more. He is recognized as an industry leader with a proven track record of developing philanthropic pipelines through thoughtful interventions informed by behavioral economics, data science, stewardship, and engagement.

As Vice President for Alumni and Donor Engagement, Colin leads a team dedicated to supporting the University of Iowa through thoughtful and innovative engagement and programming—overseeing alumni engagement, communication and marketing, events, and stewardship efforts.

Before joining the UI Center for Advancement in 2022, Colin held leadership positions at the University of Pennsylvania and the University of Chicago. In addition, he was a senior vice president and practice area leader at the fundraising management consulting firm Grenzebach Glier and Associates. Colin earned his bachelor’s degree in communication and media studies from the University of Iowa, a master’s degree in adult and distance education from the University of Phoenix, a master’s in public policy and administration from Iowa State University, and a doctorate in higher education management from the University of Pennsylvania. He is the 2019 Diane Thompson Award Winner for Excellence in Annual Giving from the Northeast Annual Giving Conference Association. In addition, Colin is a CASE Crystal Apple Award-winning speaker and teacher, in addition to the numerous CASE Circle of Excellence Awards presented to teams under his leadership.

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  • Learning
      • In-Person Events
      • Online Events
      • Past Events
      • CASE Learning Center
      • Onboard Into Advancement
    • Scholarships
    • CASE@Campus
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    • Present at a Conference

    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
      • Sample Collections
      • Sample Submission Guidelines
    • Currents Magazine
    • Bookstore
    • Educational Partners Directory
    • Newsroom
    • Public Policy
    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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