Moviegoers dressed in pink make box office history for Barbie. The Van Gogh Experience sells out city after city. “Swifties” exchange friendship bracelets at the Eras Tour. What does this say about attendee expectations and how does that apply to higher education fundraising? Gone are the days where we talk, and attendees listen. Our guests want to be immersed in the content and have the chance to be more participatory in their experiences.

Fundraising campaigns in higher education have evolved in structure, duration, and branding—and campaign experiences must follow suit. Shared experiences have always been an accelerant for engagement and a catalyst for philanthropic activity, which is why they have solidified their place as important must-have markers for campaign milestones, like launches and conclusions.

In this session, you’ll see data-driven proof points and anecdotal evidence to help you build strategies for multidimensional engagement using immersion and interaction with your campaign audiences. Through case studies of campaign launch events, roadshows, and conclusion events of all scopes and scales, you’ll take away tangible tips and tools to implement at your institution. Through hands-on activities you’ll put some of those tools to work and unlock the power of events in increasing your return on engagement.