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MEAC Banner

CASE Advancement Conference in Middle East

Dubai, United Arab Emirates | February 19 - 20, 2020
CASE Advancement Conference in Middle East
  • Message from Conference Chair
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SGD 1,650 Member Early Bird
SGD 2,050 Member Regular
SGD 2,150 Non-Member Early Bird
SGD 2,600 Non-Member Regular
Early bird rate valid until 30 January 2020. Regular rate applies from 31 January 2020. Group promotion is now available! See below to find out what's included in the registration fee.
The CASE Advancement Conference in Middle East (MEAC) aims to bring international best practices in alumni relations, fundraising, advancement services, marketing and communications to complement the current approaches in university and school advancement efforts in the Middle East and North Africa.

Over two days of inspiring sessions, interactive workshops and networking, you will hear from peers and senior practitioners, enabling you to gain new global and local insights on advancement and equip you with tools to adopt appropriate strategies for your institutions.

Why should I attend?

  • Learn best practices from local and international advancement practitioners.

  • Apply new insights and knowledge with a regional perspective.

  • Share stories, discuss challenges and expand your network of peers.

Testimonial

The people - all speakers and presenters were excellent!  The calibre of the staff and attendees were amazing. I also liked the pace.

Sheila Bouri, Communications Manager, American Community School at Beirut (2018 delegate)

Programme Structure

MEAC provides advancement professionals with strategic and practical examples and inspiration to build, invigorate or grow the Advancement Programme at your institution.

Engage in thought-provoking sessions that discuss the big challenges and trends in education and advancement. 

Customise your learning by choosing from diverse and specialised topics aimed at different levels of experience:

  • Alumni Relations
  • Fundraising and Advancement Services
  • Marketing and Communications

Take part in these informal discussions to share experiences and best practices with fellow delegates. Group discussions are outstanding avenues for brainstorming and sharing.

Meet the Chair

Soha Hmaidan
Chair

Soha Hmaidan

Chief Advancement Officer, King’s Academy

Soha Hmaidan is currently the Chief Advancement Officer at King’s Academy, a day and boarding independent school for grades 7-12 in Jordan. In her role, Hmaidan is responsible for leading fundraising efforts, advancement services, alumni relations, and parent engagement to help King’s Academy successfully launch its campaign in support of the school’s strategic priorities and to ensure financial sustainability.

Prior to King’s, Hmaidan was Associate Vice President for Advancement Services and University Events at American University of Beirut (AUB), a position she last held for over 22 years. With a diversified experience in higher education and independent boarding schools, Hmaidan brings best practices in advancement strategies and operations, international fundraising, and campaign planning and execution, in addition to good prospect research and donor relations, bridging different cultures of advancement, between west and east, and the United States and the Middle East.

Hmaidan holds bachelor’s and master’s degrees in business administration from AUB and is a certified professional in human resources and compensation.

Meet the Planning Committee
View Planning Committee Bios
Our member community loves our conferences. Interested in joining CASE as a member and receiving event discounts?
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      • In-Person Events
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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
    • Communities
    • Schools
    • Community Colleges
    • College and University Foundations
    • U.S. Advocacy Action Center
    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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