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District I Annual Conference 2025
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Keynote Speaker

Jessica Riddell

Jessica Riddell

Professor, Bishop’s University (Québec, Canada)

Dr. Jessica Riddell is a Full Professor of Early Modern Literature in the English Department at Bishop’s University (Québec, Canada). She holds the Stephen A. Jarislowsky Chair of Undergraduate Teaching Excellence; in this capacity, she leads conversations about systems-change in higher education that shifts the focus from resilience to human and ecological flourishing. 

In her research, teaching, leadership, and administration, she facilitates dialogue at the national and international levels about how universities fulfil their public purpose. 

An award-winning educator and scholar, Dr. Riddell has published on Shakespeare, institutional culture change, inter-institutional collaborations, experiential learning, and inclusive high impact practices. Her book Shakespeare's Guide to Life, Hope, and Learning (University of Toronto Press, 2023) with co-authors Dr. Lisa Dickson and Dr. Shannon Murray, was nominated for the Gordon Book Prize. Her most recent book, Hope Circuits: Rewiring Universities and other Systems for Human Flourishing (McGill-Queen’s University Press, 2024), addresses the fragmentation, weakening of purpose, and instrumental practices of higher education and issues an expansive call for the reinvention of universities and the renewal of their social contract. 

Dr. Riddell has long been a philosophical figure in the higher education sector and a respected insider-advocate for shaping systems for human benefit. As the founder of the Hope Circuits Institute, she facilitates collective sense making for boards, senior leadership teams, senates, and various departments and offices across the university campus. At a time where there are so many indictments of higher education, her work invites people, communities, and institutions to engage in strategic planning around governance, relational wellbeing, student success, learning and teaching innovation, advancement, campus-wide engagement, and departmental/divisional renewal. In addition to retreats, books clubs, workshops and other forms of professional development, Dr. Riddell hosts hope summits, consults on policy development, and facilitates roundtables that offers an antidote to a sector-wide mission drift at a moment when publicly funded social institutions are under siege. 

Dr. Riddell is a leading intellectual at the intersection between the humanities and higher education. She is one of Canada’s most prolific public scholars on the role universities play in a civil, just society and regularly convenes conversations about how education shapes creative democracy. As an inter-disciplinary researcher, she’s engaged in knowledge creation in diverse fields from Shakespeare to transformative learning, inclusive high-impact practices to systems and design thinking and collective sense making. 

Dr. Riddell has a robust leadership portfolio in higher education and serves on several boards, including the Board of Directors for the American Association of Colleges and Universities (AAC&U), as a Board Member of the Society of Teaching and Learning in Higher Education (STLHE), VP Quebec for Senior Women Academic Administrators of Canada (SWAAC), member of the Research Advisory Board for Future Skills Centre, and has served on the 3M National Fellows Council and as VP Canada for International Society for the Scholarship of Teaching and Learning. She also currently sits as a three-term Governor on the Bishop's University Board of Governors and a two-term Senator at Bishop's University Senate. 

She has received research funding from SSHRC, ECQ (Entente Canada et Québec), and STLHE (Society of Teaching and Learning in Higher Education) and was awarded funding for innovation from the McConnell Foundation, The Jarislowsky Foundation, CEWIL (Canadian Experiential Work-Integrated Learning), Business Higher Education Round Table (BHER). 

Dr. Riddell was awarded the William and Nancy Turner Award for Teaching Excellence (2011-2012) at Bishop’s University, received the 3M National Teaching Fellowship in 2015, was the recipient of a D2L Innovation Award for Teaching and Learning in 2022, and won the inaugural award from Forces Avenir (Quebec’s highest recognition in higher education) for Most Engaged Faculty/Staff Member in 2022.

Dr. Riddell convenes conversations in the public sphere and builds a shared belief that we can only engage in systems-change work when we are in communion with others, illuminated by the fundamental guiding values of equity, justice, and empathy. Her work moves us beyond the “way it has always been” into new spaces where universities can be on the frontline of social and economic renewal.

Speakers

Ashley Budd

Ashley Budd

Crystal Apple Winner
Senior Director of Advancement Marketing, Cornell University

Ashley Budd is senior marketing director at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.

Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.

Social:
Twitter: @ashley_budd(link is external)
LinkedIn: https://www.linkedin.com/in/ashleybudd/(link is external)

Dayana Kibilds

Dayana Kibilds

Vice President of Strategy, Ologie

Day is vice president of strategy at Ologie, the marketing and branding agency for education. For over a decade, Day has been leading innovative marketing work with universities worldwide, pushing institutions to use their communications as tools for equity and access. She is an international keynote speaker on enrollment marketing, email strategy, productivity, and stakeholder management. Day hosts Enrollify's Talking Tactics podcast, and co-authored Mailed It!: A Guide to Crafting Emails that Build Relationships and Get Results. 

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    CASE Academy

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
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    • Schools
    • Community Colleges
    • College and University Foundations
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    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
      • Educational Partners Directory
      • CASE Standards Champions
      • CASE Media Kit
    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
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      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
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    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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