Many two and 4-year colleges and universities include a central campus and any number of branch campuses that are sometimes described as “the other campus” and may not receive the same attention and resources as the “main campus.” Each campus that is part of the larger institution has its own identity, culture and community. Learn how Northampton Community College created a successful fundraising strategy for their “main” and branch campuses using data and examples from its recent $20 million Transforming Lives campaign. The session welcomes discussions of attendee’s challenges implementing a successful fundraising strategy for a branch campus.

Capture the feel of an in-person networking event, and open up a world of opportunity for your advancement team that’s brimming with identification and cultivation potential! Learn to create a uniquely strategic engagement experience using timed, small-group sessions, thoughtful preparation, strong execution, and meaningful follow up. This style of Zoom event is a fit for any size shop with any size alumni population, and will appeal to alumni relations and fundraising professionals alike. Equipped with the plan you need, virtual networking at your institution will never go out of style!

Leading a development office through transitions in leadership is never easy, but doing so during a global crisis like what we just experienced with Covid-19 it is even more important that you have a clear transition plan in place, before and after the announcement, and the subsequent arrival of your new academic leader. This session will give you the strategic tools needed to onboard new academic leadership and provide you with practical examples of putting the plan into place.

Staffers from Madison, the magazine of James Madison University, will present how to increase engagement with and awareness of the Madison brand among the student population at JMU. The panel will discuss the use of Madison Instagram stories — a series of slideshows on the Gram summarizing magazine features, complete with photos, video clips, text overlays and a “swipe up” to read more. Panelists will also share the results of a contest inviting students to design the cover of the Fall 2020 issue of Madison, which was themed civic engagement.

Need to have a difficult conversation with a donor? Arrive at a donor visit and the prospect brings his young kids? Is a donor asking for a gift provision that you cannot provide? These are all things that can happen in the course of development work. This session will bring real world actual examples and outcomes from challenging donor situations that will help you advance the relationship. Critical to some of these areas is a strong relationship with donor relations to help the gift officer and the donor.

As schools return to in-person learning from virtual and hybrid, the imperative to create, deepen, and rebuild in-person relationships has never been more critical. As institutional marketers, we can tell the next chapter of our school's story and steer it toward success by employing journalism-inspired tactics - learning about our beat, connecting with major players and community figures, and elevating both up-and-coming and beloved leaders. In this session, participants will see how these tactics are applied in a real school and come away with next-day strategies for their school communities.

We know you've been to wine pairings but are you daring enough to try Data pairings? Data and metrics are the new bold flavors for 2022. In this interactive session, you will learn:

• How assessment can enhance a strategic plan
• How data can build event goals
• How metrics can complement event reporting

By the last bite, you will receive insight into how best to utilize all the tools at your disposal to build a solid foundation for successful institutional events, regardless of size or type.

Two colleagues from Canada's Queen's University, Sara Franca (Executive Director of Alumni Strategy) and Patrick Galloway (Senior Analyst Lead), will take the audience through their unique alumni engagement metrics dashboard, custom-built to better measure and communicate specific types and levels of individual alumni engagement across the pillars of philanthropy, experiential, volunteerism and communications. The dashboard provides comparisons across university segments, programs, and produces lists of relevant alumni - all in real-time. Hear about how this way of slicing data helps with better decision-making, clarifying programming objectives, and evaluating our efforts!

What happens when you invest in the writing skills of your development staff? Queen’s University set out to find the answer when they held their first-ever Development Communications Master Class last spring, and they learned that the impact can be transformational. Senior Development Writer Deborah Melman-Clement will take you through the class and show you how you can use a simple eight-week training program to change the way your fundraisers see development communications and see immediate increases in skill, confidence, and results.

Whether myth or reality, the perception is that advancement and business offices often have a strained relationship. During this interactive workshop session, attendees will engage in small group discussion around strategies to build connections and achieve more on behalf of your organization by having clearly defined goals, donor centric priorities, and transparency between offices.