We all know that being aligned around a common goal and working in unison is how you achieve success but what does it look like in a complex university environment undergoing a campaign? In this session, we will explore how the University of San Diego structured its advancement staffing, aligned each department within Advancement around campaign goals and processes, built custom strategies for specific schools and projects within the comprehensive campaign, established a campaign budget, and more. Lessons learned and pitfalls to avoid will also be shared.