Come learn about UC Berkeley's Pipeline Development Program and how we're growing our pipeline with two lead generation strategies; Discovery Journeys and the Bubble Up Initiative. These innovative programs offer a new approach to identifying and qualifying prospects by blending traditional frontline efforts with mass communication outreach strategies.
These programs streamline prospect qualification and deliver warm, vetted prospects to Gift Officers. This allows Gift Officers to spend more time building relationships and making the ask, and less time doing cold outreach. This reallocation of resources will empower your advancement department to reach thousands more prospects per year.