Be our guest as we explore how to continuously engage donors to annual giving and engagement programs. Learn how ASU Foundation uses a little enchantment to design events that keep donors coming back and deepening their commitment, be it through philanthropy or volunteerism, to the institution.

The University of California Merced graduated its inaugural class of undergraduates in 2009. As the newest campus within the UC system, the average age of UC Merced alumni is only 28 years old. By establishing a special “Alumni Scholarship Endowment” giving program, the university has been able to transition its young alumni from supporters and advocates to major gift donors. This giving program also includes a special “signing ceremony” event that not only deepens their commitment to their alma mater, but promotes giving and demonstrates impact to their colleagues, family, and friends. Join this session to learn more about generational giving, how UC Merced engages its young alumni population, and secures transformative gifts.