Free Promotional Session
Monday, October 5
3:00–3:45 PM ET
This is a separate free promotional session that requires separate registration.
Why Women Give: Stories of Philanthropy and Community Colleges
Sheri Horn-Bunk, Executive Director, Foundation & Institutional Advancement, Taft College/West Kern Community College District, Julia Siebel, Assistant Vice President, CCS Fundraising, and Kathryn Williams, Chair of the Board, Foundation for California Community Colleges
Today’s philanthropic landscape is changing. The “one-sized fits all” cultivation and solicitation strategy will no longer yield the high-level results it once did. This session will blend theory, practice, and perspective for a conversation that explores the impact of gender and generational differences in today’s best-practice fundraising strategies.
Though thoroughly debunked, the myth that women aren’t as philanthropic, or have less of a say in philanthropic decision-making, as their male counterparts prevails. Research consistently shows that single women give at least as much as their single male counterparts. A recent Barclay’s Wealth study revealed that women in the U.S. give an average of 3.5% of their wealth to charity while men give an average of 1.8% As women’s income rises, so too does their philanthropy. For married couples, women influence philanthropic decisions 75-81% of the time, depending on generational and income differences.
Join fellow experienced colleagues as we discuss the role of women in philanthropic activity on a national level and within the Community College sector as well. We will explore common traits, debunk myths, discuss strategies to maximize engagement, and hear from women who are leaders in their community.
This informative session will help you determine how to utilize the data and trends to best position your institution for success across gender and generation. We will lead a lively debate on the strategies to employ as you plan on how best to translate this trending issue into a user-friendly roadmap for your staff, Board, volunteers, and prospective donors.