Newcomers Pre-Conference Workshops Registration and Continental Breakfast
Welcome to Anaheim! Please stop by the registration desk, starting at 8:00 a.m., to check in and pick up your conference materials. A light breakfast will be served.
9:00-10:00
The Five “C’s” of Fundraising, Connections, Collaboration, Communication, Creativity, and Community
The five “C’s of fundraising, Connections, Collaboration, Communication, Creativity, and Community! The most satisfying and selfless act one can participate in is giving. Fundraising is a team sport and everyone can participate. Participants will learn strategies for developing focused fund-friend-raising processes. They will understand the importance of aligning the fundraising mission and strategic goals of the institution, and identify creative ways to reach donors.
Speaker: Carolyn Carter, Vice President of Institutional Advancement, St. Augustine's University
10:00-10:30
Refreshment Break
10:30-Noon
Annual Fundraising Plans Made Simple
This session is based on the CASE top-selling book for Community Colleges, "Annual Fundraising Plans Made Simple: A Roadmap for Community Colleges". Bagel provides attendees a time to pause, to think and plan. He makes a compelling case for developing a realistic annual fundraising plan and provides specific practical guidance and templates adaptable to community colleges of all sizes and facing any set of circumstances. By the end of the session, attendees will be motivated and ready to create a meaningful strategy that frames their work, communicates their value and reassures institutional leadership that they are on the right track.
Welcome and Opening Keynote Session: Are Sacred Cows Holding You Back?
Community colleges have a way of developing habits, activities and traditions that, while good ideas at the time, may no longer be serving them well. It’s time to challenge some assumptions. Learn how to identify some of your “sacred cows,” and how to adjust (or eliminate) them in order to make room for more productive and effective advancement practices. Get tips on navigating change (which requires deft management of the people above and below you, as well as the volunteers with whom you work), and learn how to gain control of your precious time and—more important—your purpose.
Speaker: Paul Heaton, Principal, eAdvancement Consulting
3:00-3:30
Refreshment Break
3:30-4:30
Elective Sessions (choose one):
From Chaos to Coordination: Implementing an External Stakeholder Construct at a Comprehensive Community College
A successful external relations effort is all about building and harnessing relationships. More than 100 employees at South Louisiana Community College facilitated relationships with external stakeholders throughout the college’s multi-campus, multi-parish footprint. Matters quickly became chaotic without a strategic framework and process. New leaders at SLCC created an external relations plan and construct to cultivate accountability, understanding, and synergy with stakeholder efforts. Hear from SLCC’s vice chancellor of institutional advancement and external relations on how its college moved from chaos to coordination to optimize stakeholder engagement.
Speaker: Lana M. Fontenot, Vice Chancellor, Advancement; Executive Director, Foundation, South Louisiana Community College
Great Scott! It's Not Who you Know - How PCC Foundation Received a $30 million Gift from MacKenzie Scott
That phone call finally comes! It's a donor ready to give you an historic gift. What do you do next? It happened to Pasadena City College Foundation. A $30 million gift from leading philanthropist MacKenzie Scott. Learn from PCC Superintendent-President Erika Endrijonas and PCC Foundation Executive Director Bobbi Abram what happens when a single gift doubles the size of your Foundation. The ripple effect changes everything from financial investment policies to internal reimbursement practices from grant processes to staffing. Learn how PCC took a year to set up an internal grant process that "president-proofed" the College.
Speakers: Bobbi Abram, Executive Director, Foundation, Pasadena City College and Erika Endrijonas, Superintendent-President, Pasadena City College
How To Develop and Visualize Your Impact Story: Demystifying Your Data
You likely know your organization’s Origin Story, but, do you know your Impact Story? This session is a hands-on workshop where participants will walk away with clear next steps for better utilizing their data and student voice to tell their impact story and engage various audiences in their mission.
This session will help you lead your team to:
• Ask the key impact questions,
• Develop the right data sets and facilitate a data treasure hunt with your team,
• Curate your data to better tell your organization’s impact story to different audiences.
Speakers: John Wolfkill, Executive Director, Community College of Aurora, Katlynn Del Dotto, Director of Development, Community College of Aurora Foundation, and Sophie Greenfield, Assistant Director of Foundation Programs & OperationsFoundation for Colorado Community College System
MTC Leaders’ Next Steps as Young Fundraisers
This session will give specific examples of how one community college celebrated their 50th anniversary and used this milestone to refresh our brand and establish new connections and partnerships. We will also share our latest successful fundraising effort. What worked, what didn’t work and what we learned from holding our first ever Golf Scramble Fundraiser. We will also share how the outing connected us to new potential partnerships and how we doubled our revenue following the event. And lastly, we will share our planned next steps to continue build relationships with our community and continue to grow as fundraisers.
Speakers: Amy M. Adams, Vice President for Planning and Advancement, Marion Technical College, Ryan McCall, President, Marion Technical College and Michael Stuckey, Director of Foundation, Marion Technical College
You Have Inherited Your Foundation Board. Now What?
Our College Foundation Boards should be the "philanthropic arm" of the College, but most aren't. Why? Most Foundation Executive staff inherit their Foundation Boards so how do we connect with the Directors, assure they are connected with our (often new) College Presidents and become our true fundraising allies. These professionals have worked with large, small, rural, suburban, urban, toxic and joyous Boards and will share checklists, procedures and the nuances needed to "get your board working."
Speakers: Betheny Reid, Principal, eAdvancement Consulting, Geraldine Gallagher, VP/Advancement & Foundation Executive Director, Florida Southwestern State College, and Daniel Larsen, Executive Director, St. Cloud Technical & Community College
4:30-5:00
Refreshment Break
5:00-6:00
Elective Sessions (choose one):
Building Something from Nothing: Practical Methods for Rural Community Colleges to Conduct a First-Time Capital Campaign
Learn how a small, rural community college and its foundation went from no capital campaign experience to fully funding a new student center. As with many startups, the college's first capital campaign started with a great idea and a few impassioned people; success required much more. Hear about the essential elements that can be used to develop your own capital campaign—whether it’s the first campaign ever or first large campaign. Listen as they share advice on how to generate support for the campaign; build your campaign committee team; engage the campus, community, and alumni; and work within college governance structures.
Speakers: Bart M. Johnson, Vice President - Academic and Student Affairs, Minnesota North College, Charles Black, Director, Itasca Community College Foundation, and Susan Lynch, Executive Director, Grand Rapids Area Community Foundation
Community College Philanthropy - Making a Difference One Student at a Time
Join me for a candid and in depth conversation about why Community Colleges make a difference. Philanthropic contributions are at an all time high for community colleges and that is because donors see the difference that community colleges make in the communities that they serve. Fundraisers that focus on the stories of their students are most successful in their philanthropic efforts. The Community College Foundation that takes the time to create a student story database that is organized in a strategic and focused manner will thrive. We have the ability to advance the community college mission one student-at-a-time.
Speaker: Kathryn K. Mullins, Vice President, College Advancement/Executive Director,Grand Rapids Community College Foundation
Good Trouble-How Our Foundation Partnered with the College President's Office on Impacting the Campus DEI Space
Traditionally, the President's Speakers Series has been an opportunity for the Foundation to help bring thought leaders, speakers and performers to our campus. With the beginning of Dr. Dyrell Foster's tenure as Las Positas College President, he has centered with intentionality conversations regarding diversity, equity and inclusion as a means to engage both the campus and greater community, while providing new and meaningful ways for donors to invest in the work of the college and student success. Our session will examine how the LPC Foundation and College President's Office are working together to find find new and innovative ways collaborate.
Speakers: Kenneth G. Cooper, Executive Director, Foundation., Las Positas College, and Dyrell Foster, College President, Las Positas College
Introducing Your New President to Engage the Community
Your President is your lead fundraiser, but they are often the first to admit that they either don’t know how or are unsure. As advancement professionals, we know it all starts with relationships. What is our role in introducing our new Presidents (or in re-engaging current ones)? Learn step by step approaches in how to activate your President as your Fundraiser in Chief from those are doing it now.
Speakers: Diana L. Pollard, Executive Director, Foundation, Dutchess Community College, Betheny Reid, Principal, eAdvancement Consulting,and Gretchen D. Wood, Vice President, Institutional Advancement and Executive Director, MCC FoundationMonroe Community College
“Nothing is Certain Except Death & Taxes": How to Establish a Planned Giving Program
Institutions that implement Planned Giving Programs see increased revenue and enhanced donor engagement. When bequest gifts are unknown until the donor is deceased, it is too late to steward, thank and recognize donors. Non-cash assets make up the majority of people’s wealth. Talking about planned giving with current donors provides an opportunity to discuss giving non-cash assets, legacy planning, and how donors can enjoy tax benefits they may not be aware of. This presentation will help colleges understand how to talk with donors about planned, and how a Planned Giving Program can build and sustain philanthropic support.
Speakers: Deborah Spotts, Director of Development,Phoenix College, Christina Flora, Development Officer,Phoenix College, and Tiffany House, Tax, Estate & Charitable Strategist,Gift Planning Institute
6:00-7:00
Welcome Reception
Join the conference speakers and your colleagues to network and unwind after the first day of the conference. Hors d’oeuvres and a drink ticket will be provided.
7:00
Conference Adjourns for the Day
Dinner on your own
8:00-9:00 AM
Continental Breakfast & Roundtables
9:00-9:15
Stretch Break
9:15-10:15
Elective Sessions (choose one):
Rural College Promise Programs: Creating, Fundraising, and Implementing for Economic Development
Attendees will learn how harnessing the collective impact of economic development can bolster the creation of Promise Programs in rural communities, which lead to population retention/attraction, business retention/attraction, and a developed workforce. This presentation will examine the strengths of rural community college foundations and areas.
Speaker: Lori Cortez, Dean of Foundation, Grants, and Government Relations, Sauk Valley College Foundation
Strengthen Your Budget in a Crisis: Learn How We Turned Three Months of Cash into Nine Months of Operating Reserve
Are you able to move quickly and develop alternative budget scenarios in response to a fiscal crisis? This session is a case study in knowing what you don't know, shoring up weaknesses in your business plan, and building a business and fundraising plan quickly that is effective, creative, ethical, transparent and which builds trust with your donors and key stakeholders at the same time. You will learn about some basic communication tools needed in a crisis, too.
Speakers: Anne King, Executive Director, Ventura College Foundation, Gerard Tamparong, Managing Director, Miracle Mile Advisors, and Gerry Pantoja, Director of Philanthropy, Ventura College Foundation
Student Work Model that Changes Lives
If you’d like to boost social media numbers, provide students with career training, impact retention, build student resource awareness, and maintain an alumni network, then having a Street Team is a must. After this session, you will have the opportunity to invest in your students, become technologically savvy, and create a community that impacts student success, all at a low cost. Rockland has adopted an inventive student employment model that provides students with professional experience; implements concepts of student support; supplies readily available market research; challenges the department with innovative thinking; and extends the mission to the College.
Speaker: Jessica Stallone, Director of Communications, SUNY Rockland Community College
Getting the Most Out of Your Foundation Board
Is your Foundation board (or other volunteer group) a blessing or a burden? With the right attitude and approach, these groups can be a huge asset to your college’s advancement efforts. This session will cover everything from recruiting volunteers, to onboarding, to re-energizing an existing under-performing board.
Speaker: Paul Heaton, Principal, eAdvancement Consulting
10:15-10:30
Refreshment Break
10:30-11:30
Elective Sessions (choose one):
Cryptocurrency in Fundraising for Community College Foundations
In this session, participants will be walked through the basic mechanics of cryptocurrency and NFTs and how they apply to the education sector in terms of charitable giving. No prior knowledge of crypto is required to understand the presentation. Participants will then learn why being able to accept crypto over the next few years will be absolutely critical for schools in terms of donor market. Lastly, we will cover how to quickly and legally set up your organization to accept crypto as a tax deductible charitable gift, and how to market it all to your constituency.
Speaker: Jake Lyons, President & CEO, Pride Philanthropy
Database Transitions: From Surviving to Thriving
One of the most dreaded tasks in all of Advancement is the database transition. While database transitions are indeed full of potential pitfalls, unanticipated obstacles, and unintended consequences, they are also full of opportunities to increase fundraising through better data analytics and through reducing project time via more efficient processes and streamlined workflows. The key to all this is your plan, your communication, and your follow through. Learn how to successfully survive the database transition, and then how to transition you and your staff from surviving to thriving.
Speakers: Sabre Leek, CEO, Sleek Consulting and Noah Rehberg, Manager of Annual Giving, Elgin Community College
How to Build a Successful Fundraising Event Strategy
Events can offer added-value to robust and mature fundraising plans, but require significant time and financial resources compared to other fundraising activities. Many planners begin by envisioning a grand experience without considering the variable costs or existing audiences' interests, capacity, or affinity. Financial models can feel overwhelming to develop, but it's important to consider how sponsorship benefits and individual ticket sales affect expense and logistics variables during the planning stage. In this session, learn the important ingredients for developing event strategies, and how to build the financial models that help your team determine which ideas are most likely to succeed!
Speaker: Diane L. Sharp, Director of Development, Columbus State Community College
How To Launch a Giving Day Using Your Hometown Advantage: Practical Tips for Small Advancement Shops with Big Goals
Think you don’t have the staff, time, or resources to achieve the same fundraising success as the big 4-year institution down the road? Think again. The institutional advancement team from Holyoke Community College (HCC) will show you what a one-person shop and ten advocates can do with the right mindset and the right tools. After raising well over $100,000 dollars last year and netting just shy of $200,000 on their 2022 #TogetherHCC Giving Day, HCC is excited to share the secrets of their success with their fellow fundraisers from other two-year institutions.
Speakers: Cori Gacad, Partner Success Manager, GiveCampus, Julie Phillips, Interim Director of Development, Holyoke Community College, and Doug Scanlon, Development & External Communications Coordinator, Holyoke Community College
Sync Up Colorado: How the ACC Foundation and Partners Rose to the Top to Win $2 Million
Arapahoe Community College (ACC) and it's Foundation, located in Littleton, Colorado, recently won the $2 million Sync Up Colorado Challenge over 130 applications from across the state. This challenge was funded by the ZOMA foundation and asked applicants to come up with an innovative school to career program initiative. ACC partnered with 7 urban and rural school districts, 3 of the largest health care companies in Colorado, and a local instructional design partner to come up with the Colorado Health Careers Collaborative. This session will demonstrate the project and partnerships that allowed the foundation to help ACC scale this programming.
Speakers: Eric Dunker, Vice President Workforce and Economic Development, Arapahoe Community College and Courtney Loehfelm, Executive Director, ACC Foundation, Arapahoe Community College
11:30-11:45
Stretch Break
11:45-12:45 PM
Elective Sessions (choose one):
A Case Study in Leading Innovation in the Community College: Launching the Nation’s First Open-Enrollment AAS in Electric Vehicle Technology
In August of 2021, Heartland Community College launched the nation’s first open-enrollment Associate of Applied Science program in Electric Vehicle Technology. The forward-thinking work to establish this path-breaking program began years ahead of the launch. The session explores the transformative leadership behind this achievement from multiple perspectives—the College President, the Provost, the Foundation, and New Program Development. Attendees will gain insight into how Heartland engaged internal and external stakeholders to form a public-private partnership, secure $7.5M to establish the program, and position the institution as a national leader in the equitable transition to a clean economy.
Speakers: Keith Cornille, President, Heartland Community College, Melissa Fasig. Director, Development,Heartland Community College, Tim Olesijuk, Lead Trainer Technical Training Programs, Rivian Automotive, LLC, and Curt Rendall, Executive Director, Program Development and Innovation, Heartland Community College
DEIB Challenges and Opportunities: Updates for a Post-2020 World
For nearly three decades, CASE has championed an increased focus on diversity, equity, inclusion, and belonging (DEIB) within advancement, providing unparalleled opportunities for professionals of diverse lived experiences to enter, move up, and lead in our profession. Still, data and our experiences with members show there is the opportunity for more to be done. There are pervasive systemic barriers that exist in every sector and profession, including education and advancement. CASE is determined to identify and dismantle these systemic barriers and provide guidance on DEIB issues that are affecting our member institutions through the CASE Opportunity & Inclusion Center (OIC). The CASE OIC recognizes and celebrates that community colleges are in a unique position to inform our work regarding their constituencies. In this session, the OIC will present on a variety of impactful topics for community colleges through a DEIB lens. Attendees will leave this session with new insights and guidance regarding timely topics relevant to community colleges.
Speakers: Ana Cordova, Sr. Manager, MSIs and Indigenous Communities and Ben Fiore-Walker, Sr. Director, Opportunity & Inclusion Center, Council for Advancement and Support of Education (CASE)
How to Conduct a Successful Campaign with an Accelerated Timeline
In 2021, Hagerstown Community College (HCC) began its 75th Anniversary Campaign, A Gem for Generations, to raise funds for new student scholarships. With an initial goal to raise $7,500,000, the campaign launched publicly in April 2022 having raised over $10,000,000. The success of the campaign has already led to the creation of new endowed scholarships, a new operating facility for trades education, and increased pride for the HCC community.
Speakers: David Abeles, President, Hagerstown Community College Foundation and Timothy Nurvala, Executive Vice President, CCS Fundraising
Planned Giving in a Small Shop
This course provides an overview of the components of a successful planned giving program, offering an explanation of planned giving products and the marketing of planned gifts, with emphasis on small development offices and programs currently without a planned gift component. The centerpiece of this track is an opportunity that will allow students to apply what they learn to establish or improve and existing planned giving program. The course will cover basic planned giving tools; marketing of planned gifts and planned giving practices such as making the pg call and cultivation of prospective pg donors.
Speakers: Ron J. Huddleston, President, The Huddleston Group and Brent Hunter, Director of Planned Giving, Crafton Hills College Foundation
12:45-2:00
Networking Luncheon and Awards
2:00-2:30
Dessert Reception
2:30-3:30
Elective Sessions (choose one):
How to Create an Engaging Annual Staff Giving Campaign
From the moment of hire, you have a built in audience to cultivate and steward staff for the purpose of furthering your mission as fundraisers. Learn techniques for implementing and building a successful faculty and staff giving campaign transforming these constituents into some of your best annual donors.
Speakers: Barbara Eades, Assistant Director, Foundation, Lincoln Land Community College and Karen Sanders, VP Advancement/Executive Director Foundation, Lincoln Land Community College Foundation
How to Successfully Launch a Campaign (In These Times)
Launching a fundraising campaign is a big decision during any time - but during the time of COVID, inflation, volatile asset markets, geopolitical tensions, and mounting political volatility and uncertainties, how can you decide if now is the right time to launch a fundraising campaign for your institution, and if so, how to get off to a successful start during the all-important "quiet phase" of a campaign? In this session, you will learn how to make that important determination and ensure there is no "failure to launch," utilizing best practices of those who are in the trenches currently.
Speakers: Susan Taylor Demming, Director of Leadership Giving, Elgin Community College and Katelyn Martin, Associate Director, Strategic Information Services, Campbell & Company
Strong Committee Structure = Board Success
Does your organization struggle keeping board meetings high-level, members engaged, committees strong, while developing new board prospects along the way? Successful Community College Foundation boards come in many forms, but a robust committee structure is a critical element to ensure efficient, effective governance while keeping decision making and policy development in their proper places. Join staff from Central Oregon Community College for a focused discussion on how their intentional, strategic approach to committee development, planning, staffing and membership results in overall board success, and learn from others about their own best and not-so-best practices on this critical topic.
Speakers: Zak Boone, Chief Advancement Officer & Foundation Executive Director, Central Oregon Community College and Brittany Nichols, Director of Foundation Programs, Central Oregon Community College
The Digitization of Community College
Join us for an engaging session about how upgrading your community college's digital identity can help elevate your brand image, maintain digital professionalism, and increase enrollment and retention rates. We will walk through how Rockland Community College's digital presence helped them maintain a sense of community before, during, and after the height of the Covid-19 Pandemic. We will review a student work model, which allows the Marketing & Communications team to have the student voice in all of their work, while also looking at behind the scenes planning and templated materials that allow the entire campus community to thrive.
Speaker: Amanda Feeney, Student Communications Team Manager, SUNY Rockland Community College
3:30-3:45
Stretch Break
3:45-4:45
Elective Sessions (choose one):
CASE Insights--Using Data to Inform Fundraising and Engagement
How are your data serving you? While every institution has some level of data collection in place, the reach and impact of those efforts varies widely. What data are you collecting? Are you focused entirely on fundraising or are you also capturing engagement activities? Are you utilizing the latest CASE Global Reporting Standards? How do you tie the data you collect into strategic decisions? How do your efforts compare to your peers? This presentation will discuss how to deepen your data practices—no matter where you are on your journey. In addition to providing a lens for assessing your own data practices, CASE will share the latest findings and trends from our global data benchmarks and research projects—focusing on engagement data, US fundraising outcomes, and a deep dive into a recent study of principal gifts.
Speaker: Cara Giacomini, Vice President, Data, Research, and Technology, Council for Advancement and Support of Education
Curiosity in Advancement - Is it a Lost Art?
Are we curious enough as development officers? Have we lost the art of asking questions? Learn the skill of how to ask, what to ask and how to gain clues from your donors.
Speaker: Carey D. Lawson, Executive Director, LSUE Foundation, Louisiana State University at Eunice
Fundraising Through Times of Transition
Many community colleges are navigating a post-pandemic fundraising world, while tackling many challenges - adapting to lean staff capacity, an evolving education environment, addressing the urgent needs of students, and institutional leadership transitions. While changes in leadership might bring a sense of uncertainty for donors and staff, leadership transitions can provide a unique opportunity to build new momentum and energy towards key fundraising efforts.
From activating donor engagement strategies and increased communications to leveraging your whole team, this session will offer actionable strategies, insights, and a case study for managing transition across your institution while staying strong in fundraising efforts.
Speakers: Lindsay Marciniak, Managing Director, CCS Fundraising and Megan O'Bryan, Vice President, Development & President, Tri-C Foundation, Cuyahoga Community College
Putting the Development in Workforce Development
Labor market shortages have prompted prominent Foundations to significantly increase philanthropic investments toward the goal of developing the workforce of tomorrow. In this session, you will learn more about how to develop major gift proposals that support workforce development initiatives. Discussion items and learning objectives will include: how do workforce development proposals differ from traditional philanthropic proposals, how to develop a workforce development budget, what are the measurable outcomes expected by funding partners and more.
Speakers: Mark J. Pastorella, Associate Vice President, Development, MCC Foundation, Monroe Community College and Gretchen D. Wood, Vice President, Institutional Advancement and Executive Director, MCC Foundation, Monroe Community College
The Roaring 2020’s and Community Colleges: A New Kind of Community Engagement to Enhance our Image, Visibility and Fundraising Capacity
Preparing for its fundraising campaign, NCMC learned that many of its most capable prospects had no experience or relationship with the college.
At the same time, the college realized it needed to raise public awareness about the fact that a community's challenges are directly tied to its community college's ability to foster economic well-being and build talent.
As a result, the college formed an advisory committee to share its evolving strategic plan and to seek insight from affluent and influential community members. Afterward, these influencers were informed and more inclined to help NCMC build its capacity to benefit the region. One donor who participated in the advisory committee ended up quadrupling his gift to the fundraising campaign.
Learn more about this intentional strategy of engaging high capacity donors to shape the region’s future, while enhancing the college’s community purpose, image, visibility and fundraising capacity.
Speakers: Chelsea Platte, Executive Director, Foundation, North Central Michigan College, Kathleen Guy, Founding Partner, Eaton Cummings Group, and Bill Craft, Founding Partner, Eaton Cummings Group
4:45-5:45
Networking Reception
5:45
Conference Adjourns for the Day
Dinner on your own
8:00-9:00 AM
Continental Breakfast & Roundtables
9:00-10:15
Elective Sessions (choose one):
Navigating Ambiguity and Accountability - How Foundations and Colleges Partner To Achieve Sustainable Impact
Are you an independent community college foundation that raises some or all of your own operational revenue? Do you have a hybrid funding model where your college provides some operational funding but you must still raise additional operational revenue? Is your MOU between the college and the college foundation outdated or non-existent? This feature session will provide a panel of colleagues discussing the pros and cons of being an independent or hybrid foundation, their operation revenue models, how they navigate accountability to a foundation Board and to a college President, and the essential components to an effective Memorandum of Understanding (MOU). You will walk away with talking points to discuss with your board or college leadership, ideas for increasing your foundation’s operational revenue, and a game plan (and a few templates) for refreshing or creating a strong MOU between the college and foundation.
Moderator: John Wolfkill, Executive Director, Community College of Aurora Foundation; Panelists: Mitch Andrews, Vice President, Institutional Advancement, Tyler Junior College, Geoff Green, Chief Executive Officer, Santa Barbara City College Foundation, and Diana Pollard, Executive Director, Foundation, Dutchess Community College
How to Create an Award-Winning Magazine with a Limited Budget and Super-Small Staff
Do you have big ideas for storytelling at your community college - but a small budget and team? Then this is the session for you! Drawing on more than 10 years of successes and challenges as editor and designer of Lethbridge College's award-winning Wider Horizons, Lisa Kozleski and Dana Woodward will present concrete ways you can collaborate and build partnerships to make your budget go farther. They will also share tried-and-tested stories that have resonated with readers and get you thinking about the stories that you and your institution can tell best. Come, learn, share, and leave with ideas you can implement immediately.
Speakers: Lisa M. Kozleski, Senior Writer and Editor, Lethbridge College and Dana Woodward, Manager, Brand & Media Design, Lethbridge College
How to Re-Engage Community College Alumni After A Long Hiatus
Imagine wanting to plan for your institution’s 50th Anniversary, and most of your alumni records disappeared, and your alumni were not currently connected with the College? This interactive, how-to session will detail building an alumni engagement program from scratch and tells Aiken Technical College’s story of building alumni records, initial engagement strategies, and a future donor pipeline. The College’s limited alumni engagement situation impacted how the division approached its work to launch alumni communications and participation in the College’s 50th Anniversary Milestone.
Speakers: Elizabeth LaClair, Director, ATC Foundation, Aiken Technical College and Mechelle English, Vice President of Advancement, Aiken Technical College
Legislative and IRS Update 2022 - Understanding Giving Sector News from Washington & Specific Charitable Giving Issues
Brian and John return to cover one of the most sought-after topics from previous CCCA events. This session will take a deep dive into the industry's critical gift acceptance issues. It will begin with an update on the latest tax bills. Brian will also let us know about proposed legislation that may impact giving.
John will then lead discussions regarding giving through donor-advised funds and private (family) foundations. Coupled with this, we will discuss donor benefits associated with gifts. Time will be reserved to ask questions on any IRS or legislative matter that might be keeping you up at night!
Speakers: John H. Taylor, Principal, Alexander Haas and Brian Flahaven, Vice President, Strategic Partnerships, Council for Advancement and Support of Education (CASE)
10:15-10:45
Refreshment Break
10:45-Noon
Keynote Session: Advancement Talent in a Post-Pandemic World: Realities, Pivots and the Still Unknown
The talent game has changed. Pre-COVID, the answers to our challenges were difficult, but for the most part tangible. Today demand and supply of talent still remains a challenge, but there are so many more - diversity in an arena where we have very little, culture where we work in different places, remote leadership when you have never done so before, all the while facing ever escalating fundraising deliverables. Come learn how the best of the past can help us create new solutions for our new reality.
In this plenary session, come learn talent, performance, culture and diversity tactics that could stand the test of time, and those that need reexamination. Contemplate borrowing some solutions from other sectors while retiring hackneyed processes that you just don’t want to let go.
Speaker: Tahsin Alam, Associate Dean of Advancement, Michael G. Foster School of Business, University of Washington. Consulting Partner, BWF.
