Changing the game! Learn how Long Beach City College made Athletic Fundraising a priority. LBCC Foundation supports the vision to elevate LBCC Athletics through strategic annual fund development and a long-term athletic endowment funding. By building a relationship with your Athletic Department our goal is to empower and encourage you to understand the value collegiate athletics has in your fundraising portfolio. Through this relationship you will be able to provide essential leadership and access to quality resources that directly support the growth and progress needed for student-athlete achievements. Fundraising campaigns can be framed around corporate dollars on campus who facilitate large athletic projects and capital improvements, grants programs and summer youth programs through the use of campus athletic facilities. Additional funding and engagement can come from strategic community partnerships, faculty and staff monthly giving and payroll deductions for employees. Utilizing your campus facilities for naming campaigns can actualize major gifts to establish a long-term endowment. Athletics is the front porch into many institutions and understanding the value athletics brings to the table as well as maintaining successful fundraising programs will provide significant and long-term benefit during economic down times and budget cuts.

Nearly 4 out of 10 workers in the U.S. plan to leave their job in 2023. In the advancement world, nonprofits are desperately seeking fundraisers, with situations becoming dire in some companies. Within this new and challenging environment of recruiting new talent and seeking to retain existing talent, the question remains: How do leaders build cultures where employees want to come work for you and want to stay? Attendees will leave the session with: * Three tips for attracting and retaining employees. * The top four questions to regularly ask direct reports and team members. * Ideas to create their own plan to engage their team and build a positive (and high-performing) culture.

Learn how content marketing and storytelling is one of the most effective ways to jumpstart your digital marketing, especially with a small team. This session will outline how stories and evergreen content provide the most engagement in organic marketing and best bang for your buck in paid digital, while letting you use content again and again. We’ll provide some tips and tricks for finding stories and interviewing, along with what content sharing methods work best for a small team and budget, both paid and unpaid.

Get ready to transform your institution by using organizational integration to create a welcoming "front porch" to college partners, alumni, and the community. Discover the advantages of strategically aligning the advancement, communications and marketing, and workforce and economic development departments. Unlock synergies, streamline processes, and maximize outcomes through alignment of goals, processes and systems. Explore implementation strategies, benefits, and the transformative power of this strategic approach. Join us as we open the doors to reveal a new level of partnership and excellence.

Learn how Mid-State Technical College, a small institution in central Wisconsin, completed a multi-year capital campaign, raising $13 million for construction costs and $10 million for furniture, fixtures, equipment, and technology. The college's cross-functional campaign team leveraged local, state, and federal partnerships to build and equip an Advanced Manufacturing, Engineering Technology, and Apprenticeship (AMETA) Center that will be ready to usher in industry 4.0 technology and student and incumbent-worker skilling opportunities. This campaign was in response to a workforce problem affecting the rural communities the college serves. It affects the district employers' current and long-term stability and growth and was assessed and validated by stakeholder data. The college and its partners developed a collaborative solution to develop a grassroots capital campaign without the use of consultants or fully dedicated campaign staff. The college secured funds from over 125 local, state, and national partners amidst the pandemic’s political and economic uncertainty.

CASE “Shark Tank Challenge” Attendees of the 2023 conference can volunteer to compete in the “Shark Tank Challenge” – and a chance to win a $100 gift card! Up to eight five-member teams will be given a challenge to solve during the course of the conference. They’ll apply things learned during the conference, and collaborate throughout the event to come up with five key solutions to the challenge. There will be challenges for fundraising, alumni engagement, and marketing/communications. CASE will randomly assign teams based on participants’ preferences. Teams and challenges will be announced at the opening plenary, and each team will have five minutes during this closing event to present its best work to our “Sharks” – members of the conference planning team. They’ll be looking for creativity, good use of resources, and ideas that anyone can implement. Ultimately, the audience will select the Shark Tank Challenge winner, so this is a closing session you will not want to miss. For questions or to volunteer to be on a team, contact Paul Heaton (pheaton@case.org).