Every donor journey starts with a first gift. We will explore essential strategies for building an alumni program that increases alumni participation in annual giving and other fundraising initiatives.
Key topics will include: Developing a strategy for alumni engagement that inspires first-time giving and starts while they are on campus; utilizing technology to enhance alumni engagement; personalizing / segmenting annual fund appeals to resonate with potential donors; engaging event ideas that foster community and maintain meaningful connections with alumni; communicating the importance and impact of annual gifts through various channels
By implementing these strategies, community colleges can create a thriving alumni network that supports the institution financially and enhances the overall value of the college experience.